Interview with PRINS

Kiwi singer-songwriter Alannah Prins had all the makings of a great performer. With a background in acting, dancing, and modeling, it was only natural the triple-threat added yet another weapon to her arsenal – evolving a lifelong passion for music into her own unique brand of quirky electro-pop. PRINS was born.

With hundreds of thousands of streams to her name, the Auckland-born artist has already amassed a legion of loyal listeners with her high-energy performances and potent pop bangers. Despite the difficulties of 2020, PRINS still had a successful year, releasing her debut EP in July. The project’s titular track, ‘Magnetic‘, was co-written and produced by Nick Chrisp and Will Thomas – better known by their alias SACHI. She also collaborated with drum-and-bass duo Lee Mvtthews on ‘Don’t Say It‘, an EDM single with almost one million Spotify streams at the time of writing.

PRINS Press Photo 01

What led you to become a music artist and what advice can you give to others aspiring to make a hit? 

I’ve always been drawn to music ever since I can remember so it’s only natural that it’s found its way into my life in the way it has. For those trying to make it in the industry, you have to look at your career as a business. Of course, this starts with songwriting/production but don’t overlook other aspects of the business, especially digital marketing. In this ever-changing world, we have to learn to adapt and digital marketing plays a vital part in your success in the music industry.

What would you be doing right now if it weren’t for your music career? 

I’m pretty sure I’d have a lot more money haha! I’d like to say traveling the world but the current climate is making that very niggly so I’m glad I can write music as a distraction. 

If you could go open a show for any artist who would it be? 

At this stage in my career, I’d love to open for Dua Lipa to get a real taste of a show on a global scale otherwise, Upsahl. I’ve recently been introduced to her and she is VIBE.

What’s next for you? 

Due to lockdowns and uncertainty with shows if all goes well I’ll be playing ‘Rhythm and Vines’ Festival in April with plenty of shows through to the end of the year.  I’ve been really focusing on developing my songwriting over the last couple of months and have been working with some incredible new people in the industry so lots of new music is on the way!  It’s going to be a big year, I can feel it. 

What is the best advice you’ve been given? 

“Don’t start your business unless it’s an obsession and something you love. If you have an exit strategy/plan B, it’s not an obsession.” 

PRINS Press Photo 06

Do you have any lucky items, objects, or traditions? 

Every time I see 11.11 am/pm (which is a few times a week at least) I always use it to manifest a particular wish or idea. Also, I cheer my plate at every meal I have and have been doing this since 2014. Long story 😂

What’s your most expensive piece of clothing? 

I recently bought a pair of shoes that cost me $529… I haven’t told anyone yet so I know once a few people read this I might get into a bit of trouble haha! I’ve NEVER spent anything close to that much on anything but it was totally worth it.

If you could learn any language fluently what would it be? 

Spanish, without question. The language has always intrigued me and sounds so sexy. I’ve also spent a good amount of time in Spain and seriously fell in love with the culture.

What would be the ideal food to have cooked for you on a date night? 

Paella or something with lots of vegetables. Always served with Sangovese red wine. 

What was the last thing you dressed up as for fancy dress? 

Myself. I hate fancy dress but will do it if I have to. Maybe. 😂

PRINS Live Photo 01

PRINS returns with ‘Midnight Calling’ an infectious dance-pop tune evocative of late nights, flowing drinks and bad decisions. In 2021 Alannah Prins has carved out her corner in Aotearoa’s flourishing music scene, cementing her status as Christchurch’s resident pop princess with her string of catchy club anthems and trademark dance-floor-ready formula.

With its hypnotic beat and driving kick, PRINS’ signature Saturday night sound once again strikes gold with ‘Midnight Calling’, a grooving, bass-laden track with hints of 80s’ nostalgia. A rolling snare builds to a smattering of atmospheric drums before releasing into a throbbing drop and pulsing pitch bend sure to shake the crowd.

‘Midnight Calling’ is the latest in a string of hits for the Christchurch-based artist, who launched into 2021 with the release of ‘Follow Me’, which hit number eight on the Hot New Zealand Singles Chart. ‘Basic Bitch’ followed, another installment of PRINS’ unique brand of electro-pop.

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Divine Magazine
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