Published:

Simple Tips To Improve The Design Of Your Businesses Logo

When rebranding or starting a new business, getting your logo right is essential. Your logo represents everything about your business, who you are and what you do. It will be plastered across all of your products, presentations, social media and everything else. So, investing a good amount of time and probably money is key to success in this area. If you change your logo regularly, customers are likely to feel distanced from the brand, so getting it right the first time is important. Luckily, we are here to help you do just that!

Decide What You Want To Portray To Customers

Before you get started on the actual design, it is important to sit down and decide exactly what you want your logo to portray to your customers in terms of tone. How do you want to come across to your customers?

Perhaps you want to be seen as a modern company, a witty company, a professional company or a combination of them all. Making sure that you align the logo closely with your values as a company is an important step before you even start designing. Having this clearly in mind from the beginning will help to get things right.

Don’t Be Afraid of Empty Space

In the past, logos were often very bold and in your face, whereas modern consumers respond well to simplicity. For this reason, you shouldn’t be afraid of using empty space in your logo. You want your customers to be able to clearly engage with a logo and understand every component of it within a few seconds, so keeping it clean and simple is important. When you have an understated and clever logo, it is also more likely to stay relevant as your business grows and develops.

We’re not suggesting that your logo needs to be boring, as it still needs to be clever, engaging and witty in some cases, but filling your entire logo with color, wording and images simply isn’t necessary anymore. When the design of your logo is simple, you will also find it much easier to integrate it within a range of formats, from promoting digitally to print, no matter the nature of your business.

Overall, you should really be looking to have empty space within your logo. If you don’t, it is probably an indication that your logo is overcrowded and needs to be simplified.

Make It Literal

Our next tip to improve the design of your logo is to keep things literal. You want someone to look at your logo and immediately be able to identify what you do and what your company stands for. It might have more witty undertones, but at first glance, it needs to be obvious what you represent as a company. Take time with this, as you want to keep your logo as simple as possible whilst also making sure it is super clear.

Start With Black and White

When designing a logo, to make sure that you have got the basic concept right, start with black and white. If you try to add color early on, it might distract from the basics of the logo, which is the most important part to get right. For many businesses, color is an integral part of a logo, so shouldn’t be overlooked. However, it should come later down the line in terms of design.

Work With A Design Agency

Out of all of our tips, the best advice we can give you is to work with a design agency. These companies will have vast amounts of experience collating everything to do with your business and condensing it into a clever and simple logo that customers will engage with. Although this is an investment, it will certainly be worth it in the long run. The worst thing you can do is release your new logo, only to change it a few months later and to have your customers feel distanced from the branding.

For some of the best talent in the country, work with a branding agency Manchester or London based. Although this is an investment, it will certainly be worth it, in the long run, to get your logo right the first time round.

Final Thoughts

When you are considering redesigning your logo, the best tip we can give you is to plan thoroughly before you get started with the design so that you have a clear idea of where you want to be throughout. Also, we would definitely advise working closely with a branding agency, to make sure that you get the logo right the first time and that it is executed amazingly! A new logo can be a really important step for any business in their development, and when done right, it can really transform a business and its branding. So, spend some time getting it right and it will certainly be worth it in the long run!

Natalie Wilson
Natalie Wilson is a freelance writer for many different business publications. With a range of knowledge in the business and insurance sector, she is an avid researcher and writer in the field. Having worked with a number of different businesses, Natalie is now a freelance writer looking to specialise in the topic. You can connect with her on Twitter @NatWilson976.
Guest Writer
Guest Writer
Guest posts by bloggers and writers from around the world. If you'd like to guest post for Divine Magazine, check out this page https://divinemagazine.biz//write-for-us/ for details about how YOU can share your thoughts with our readers.

Comments are most welcome and appreciated

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Share Post

Latest Stories

Trending

Lifestyle

More like this
Related

Top Tips for Hiring the Right Employee Every Time

Tips for hiring the right employee for your business - defining the job, planning the strategy, attracting the right people and consulting the professional agency.

Great Career Ideas for People With Communication Degrees

There are many reasons to pursue a communication degree....

Keys To Achieving Success as the CEO of a Small Business

As the CEO of a small business, there are...

How a Gantt Chart Can Make Project Management More Effective

Project management is the process of managing and organizing...
A note to our visitors

This website has updated its privacy policy in compliance with changes to European Union data protection law, for all members globally. We’ve also updated our Privacy Policy to give you more information about your rights and responsibilities with respect to your privacy and personal information. Please read this to review the updates about which cookies we use and what information we collect on our site. By continuing to use this site, you are agreeing to our updated privacy policy.

%d bloggers like this: