When rebranding or starting a new business, getting your logo right is essential. Your logo represents everything about your business, who you are and what you do. It will be plastered across all of your products, presentations, social media and everything else. So, investing a good amount of time and probably money is key to success in this area. If you change your logo regularly, customers are likely to feel distanced from the brand, so getting it right the first time is important. Luckily, we are here to help you do just that!
Decide What You Want To Portray To Customers
Before you get started on the actual design, it is important to sit down and decide exactly what you want your logo to portray to your customers in terms of tone. How do you want to come across to your customers?
Perhaps you want to be seen as a modern company, a witty company, a professional company, or a combination of them all. Making sure that you align the logo closely with your values as a company is an important step before you even start designing. Having this clearly in mind from the beginning will help to get things right.
Don’t Be Afraid of Empty Space
In the past, logos were often very bold and in your face, whereas modern consumers respond well to simplicity. For this reason, you shouldn’t be afraid of using empty space in your logo. You want your customers to be able to clearly engage with a logo and understand every component of it within a few seconds, so keeping it clean and simple is important. When you have an understated and clever logo, it is also more likely to stay relevant as your business grows and develops.
We’re not suggesting that your logo needs to be boring, as it still needs to be clever, engaging and witty in some cases, but filling your entire logo with color, wording and images simply isn’t necessary anymore. When the design of your logo is simple, you will also find it much easier to integrate it within a range of formats, from promoting digitally to print, no matter the nature of your business.
Overall, you should really be looking to have empty space within your logo. If you don’t, it is probably an indication that your logo is overcrowded and needs to be simplified.
Make It Literal
Our next tip to improve the design of your logo is to keep things literal. You want someone to look at your logo and immediately be able to identify what you do and what your company stands for. It might have more witty undertones, but at first glance, it needs to be obvious what you represent as a company. Take time with this, as you want to keep your logo as simple as possible whilst also making sure it is super clear.
Start With Black and White
When designing a logo, to make sure that you have got the basic concept right, start with black and white. If you try to add color early on, it might distract from the basics of the logo, which is the most important part to get right. For many businesses, color is an integral part of a logo, so it shouldn’t be overlooked. However, it should come later down the line in terms of design.
Work With A Design Agency
Out of all of our tips, the best advice we can give you is to work with a design agency. These companies will have vast amounts of experience collating everything to do with your business and condensing it into a clever and simple logo that customers will engage with. Although this is an investment, it will certainly be worth it in the long run. The worst thing you can do is release your new logo, only to change it a few months later and to have your customers feel distanced from the branding.
For some of the best talent in the country, work with a branding agency Manchester or London based. Although this is an investment, it will certainly be worth it, in the long run, to get your logo right the first time round.
Final Thoughts
When you are considering redesigning your logo, the best tip we can give you is to plan thoroughly before you get started with the design so that you have a clear idea of where you want to be throughout. Also, we would definitely advise working closely with a branding agency, to make sure that you get the logo right the first time and that it is executed amazingly! A new logo can be a really important step for any business in its development, and when done right, it can really transform a business and its branding. So, spend some time getting it right and it will certainly be worth it in the long run!
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