London-based Zac Pajak releases his music video for ‘Southern Comfort’ on September 24th via Goldun Egg Records. The video was shot and directed by good friend and videographer Samuel Davies in the South West London suburbs. ‘Southern Comfort’ marks the beginning of a new chapter for the artist and follows his debut EP ‘Early Hours” released June 2020.
Stream Southern Comfort here https://slinky.to/SouthernComfort
Speaking about the inspiration for the video Zac said “I grew up in the SW London suburbs and the video for ‘Southern Comfort’ is a little trip back to my roots, I suppose – it’s a folk song at heart, a tribute to my hometown and where I’ve come from”
An open-hearted song rooted in country folk, ‘Southern Comfort’ is built around dynamic electric guitar melodies and an emotive vocal. Produced by Jake Gosling, the soundscape is kept minimal throughout evolving with a subtle drumbeat and delicate atmospheres to deliver extra emotional weight.
Speaking about the music Zac quotes: “Southern Comfort is about the importance of having family and friends around you to keep you grounded and get you through the tough times. I wrote the song some time ago, but it resurfaced recently, and I decided to re-record it in my home studio during lockdown.
This year has been a strange one for everyone so far but its allowed me to focus on the music, write a bunch of new songs with no distractions and finish old material I’d been sitting on for a while.
Releases from Zac’s Early Hours EP have garnered playlist support from Spotify UK, as well as tastemaker websites Clout, Acid Stag and When The Horn Blows to name but a few. Zac has written tracks with Major Lazer, Mr Eazi, Raye, Danny Jones, NUUXS and Dusky Grey and continues to collaborate.
Praise for Zac
‘Southern Comfort’ is about finding peace, and trying to locate a path through tough times.
There’s an Americana lilt to the sonic palette, matching the inner melancholy with a gauze of warmth – Clash
The track itself is multi-layered, so expect plenty of textures and flavours as Zac continues to develop his urban-pop style. Kickstarting with a focus on Zac’s stripped back vocals before the bassline comes pounding in, giving the track a burst of life and emotion – Clout
‘Retrograde’ opens with a simple acoustic guitar melody to accompany Zac Pajak’s emotive soulful vocal, putting Pajak’s lyrical prowess at the forefront of the song. – When The Horn Blows
London-based artist Zac Pajak brings forth his second single of the year titled ‘Not Around’ that swims around the waters of electronic/pop with a crystal-clear polish – Acid Stag
The infectious urban-infused track effectively blends laid-back R’n’B melodies with a self-consciously pop-laden soundscape. It’s a song that’s designed to get Pajak noticed, that succeeds in doing so. – Indie London
https://www.instagram.com/zacpajak/
