With the increasing digitization of everything from fridges to classrooms, it may come as no surprise that another once-physical aspect of the job search has a new, online-only alternative: the online job fair.
But why go online for hosting a job fair? Here, we break down some of the major aspects to consider this increasingly common phenomenon.
What is an Online Job Fair?
An online job fair is, at its core, exactly what it sounds like: a job fair that takes place online. Often, online job fairs exist in digital spaces that closely mimic what a real job fair would look like: a large hall or various rooms containing virtual “booths” for each company or recruiter.
More rudimentary interfaces could simply have a list of companies and available positions in place, as well as a list of attendees complete with CVs and the ability to start a live chat or even a video call. Depending on the software chosen and the money spent (we’ll get to that later), more or less functionality and pleasing design could be available.
Online job fairs usually function like normal job fairs in that they last for a specific amount of time, whether for a few hours or a few days. Known as “Evergreen Job Fairs,” certain virtual fairs remain open indefinitely but are typically less effective and more difficult to capitalize on.
Costs
Online job fairs incur certain costs that aren’t present in physical career fairs, but also tend to eliminate some of the most expensive elements of their real-life counterparts. This makes them generally more cost-effective.
The most expensive parts of hosting an online job fair are the technological aspects. The software in question takes a lot of money and effort to perfect, and so the best virtual environments that offer flexibility and great chat tools can be decently expensive.
In addition to the initial hosting and software packages, you’ll want to invest in an event manager or some sort of live support staff to help you, the featured businesses, and the attendees out in case anything goes wrong or they have questions. Complex virtual environments are usually not something that your average in-house IT support will be comfortable with.
Lastly, to reap the benefits of hosting a job fair to the fullest (stay tuned), it’s a good idea to invest in analytics and data gathering during the event, which will cost some more as well. Given all these features, you’ll probably start your online job fair budget at about $8000, according to vFairs.
However, this is about the same amount you might spend just on the venue alone for a physical career fair, not to mention AV support, physical insurance, staffing, food, etc. In-person job fairs end up being three to four times as expensive as online fairs. Although they have certain advantages, physical career fairs also have limitations that online fairs do not.
Benefits for Businesses and Job Seekers
The benefits of online career fairs for showcased businesses and job seekers include most of those of in-person events and more.
Because of the availability of live chat and even webcam meetings, not much is lost as far as employee-employer interaction is concerned. Instead, employers have much easier real-time access to job seekers’ resumes and qualifications, and those job seekers have more immediate access to a potential employer’s reviews and background.
The lack of reliance on physical space means that both parties can have more options to choose from, as well as having reduced wait times. Instead of staffing their virtual booth with a maximum of two people that can fit behind it, companies have the option of engaging in live chat with many interested individuals at once without being rude or overwhelming their staff. Instead of hiring trade show models to attract candidates, companies only have to pay for the time spent engaging with people directly.
Locational convenience is the primary benefit that makes online job fairs superior to physical ones in the eyes of many. As the world is becoming more and more connected, a company’s next best employee may live far away but be willing to relocate. By only hosting physical career events, companies close themselves off from talent that lives further than a certain distance away.
This benefit extends to job seekers who can have a more personal and direct interaction with recruiters and employers that are far away, and don’t have to spend money on hotels and transportation. An event staffing agency looking to hire in multiple cities doesn’t need to attend 40 career fairs: instead, they can tout their national reach at a single online event.
Benefits for You
Now that we’ve discussed the costs of hosting an online job fair and the benefits to attendees and involved companies, what’s left? The benefits to the hosts, of course.
Hosting an online job fair can actually be a financially sound investment that does more than connect employers with employees. Not only can you prioritize yourself and gain access to a large pool of talent if your business is hiring as well, but you can make a profit in several ways.
First, selling virtual booth space can be lucrative. This virtual space doesn’t cost you that much more per company, so you may be able to include more companies in total that will pay you for their involvement. Just remember that no company will want to recruit in an incredibly crowded and diluted field, and too many booths may overwhelm virtual attendees.
You can also charge more for various perks and add-ons for each company. These can include the ability to search through all the resumes submitted to the fair, as well as being able to reach out directly to candidates instead of waiting for them to come to the booth. Live chat should be available to all recruiters, but you can charge extra for video chat services or direct audio calls.
If your online job fair is well attended, you may also have interested advertisers that want to place banners or a virtual billboard on your virtual environment. This can be a great revenue stream, but again make sure not to clutter your environment excessively.
Lastly, a unique way to make money from online job fairs that are not possible with their physical counterparts is analyzing and selling the data generated from such an event. As outlined here, this data may include a list of contact info, resumes, CVs, and other useful info. In addition, companies in attendance will value statistics on how long people spent viewing their booth, either deciding to engage or not, and which interactions proved most valuable.
All of this data can be sold to participating companies post-event for more profit, and in total all this revenue will more than offset the cost of hosting, without potentially having to charge job seekers anything to attend.
In Summary
Overall, online job fairs provide a lot of benefits to employers, job seekers, and hosts in turn.
By providing the same functions of a standard physical job fair but bypassing many of the restrictions imposed by physical venues, virtual career events attract many high-quality employers and candidates.
The costs, although different and unique to virtual event hosting, tend to be much less than those of an in-person event. Most of a host’s investment will go towards software and servicing during the time of the event. Savings include not paying for a physical venue, physical materials, audio-visual services, and in-person staff.
The benefits to attendees are multifold. Primarily online job fairs end up being cheaper for everyone involved due not only to the reduced hosting cost that doesn’t need to be offset but also travel and hotel costs. Additionally, the lack of a centralized location lets recruiters pick from candidates all over the world who fit their needs and skillsets, and vice versa for job seekers.
Finally, virtual job fairs can benefit hosts more than just via positive brand exposure. By leveraging data gathered from these events, charging a sensible amount for virtual booth space and features, and utilizing some advertising, you can turn a profit whilst providing a service for the job market.
image sources
- chitaliving: CHITA LIVING’s New Sofa Collection Brings Comfort and Style to Every Home
- Ella-Rosa’s-New-Single-FUN: Artwork by Hannah DeVries
- Amelie Lens: Photo Credit: Sam Neill
About the author
Things any business should know about the importance of team building
There are many different factors to consider for those who wish to manage a successful business. Quite often it can be what works best as rarely are two organisations identical. Having a strong infrastructure is certainly necessary which will include the best management of the finances, whether done by an in-house team or if bookkeeping and accountancy are outsourced. Expert departments with skills in digital marketing can give a business a cutting edge over its competitors if carried out correctly and in a cost-effective manner. Being in an ideal location can create the right impression when trying to attract customers and instill confidence in clients that the business is serious about its image and intends to take advantage of it. Then of course, its recruitment is vital as employees are the ones who can make all the difference, especially if […]
Melissa Furlotte Landscape Press Photo by Scratch Takes Productions / Editing by Sarah Thompson
Meet Melissa Furlotte
With roots in the enchanting landscapes of Gaspésie, her journey from piano lessons to creating soulful tunes is a testament to the power of following your passions. As you examine into her story, you'll find inspiration in her unique blend of fine folk music that captures the essence of her experiences. Get ready to be captivated by her artistry and the exciting projects she has in store for you! Early life and musical influences There's something magical about growing up in the picturesque region of Gaspésie. In her childhood town of Murdochville, Quebec, Melissa Furlotte found her musical footing playing piano and singing, captivated by a rich tapestry of popular, folk, country, and jazz music that shaped her early artistic identity. The landscapes and stories of her youth continue to inspire her as a songwriter today. Education and transition to […]
Kat Velasco Shares Fiery New Single “Burning Man”
Nashville-based Western pop artist Kat Velasco has released her powerful new single, “Burning Man,” a song that digs deep into themes of transformation, personal growth, and resilience. Inspired by the famed festival of the same name, Velasco’s latest track is a bold artistic evolution, fusing raw emotional energy with her signature mix of country and pop. “Burning Man” is now available on all streaming platforms. Produced in Nashville by Danny Zee and Cooper Galyon at Broken Door Studios, the song is as much a personal reflection as it is an anthem for anyone who has faced hardship and emerged stronger. The track is built around the metaphor of “burning” one’s past self to make way for new growth—a theme echoed in the radical self-expression of the Burning Man festival. Velasco opens up about the personal struggles and triumphs that inspired […]
Investment Property Insurance 101: The Coverage Options Every Real Estate Investor Should Know
Although real estate is a wise investment, it is also risky. Unexpected events can cause significant financial losses in any kind of natural disaster, accident, or tenant conflict. Investment property insurance then becomes really important. Protecting assets and long-term profitability depends on investors having appropriate insurance coverage. This article will break down the basics of investment property insurance, the different types of coverage, and why each is a must-have for new and experienced investors. Knowing these options will help you between a minor setback and a financial disaster. Why Investment Property Insurance Matters? Having investment properties is different from having a primary residence. When tenants occupy a property, the risk of damage, liability, and legal issues increases. Without enough insurance, landlords can incur big fees that eat into their profits or, in extreme cases, go bankrupt. According to an Insurance […]
Ian Abel Band’s “Stay Here” Explores Heartache and Hope
Ian Abel Band, led by internationally recognized guitarist Ian Abel, is making waves again with their newest single, "Stay Here," a bilingual Southern rock track that seamlessly weaves English and Portuguese lyrics. With a unique blend of classic rock’s raw power and Americana’s soulful storytelling, "Stay Here" captures the bittersweet emotions of love and loss. Inspired by Abel’s short but meaningful romance with a Brazilian woman, the song speaks to the longing that comes from separation. The heartfelt line, “Coitadinho de mim, afogando a saudade,” which translates to "poor me, I'm drowning in the sorrow of missing you," encapsulates the song's emotional core. This poignant reflection is matched by the song’s samba-infused melodies, giving "Stay Here" a cross-cultural flavor that sets it apart in the rock genre. Reflecting on the song’s origins, Abel shares, "It started out with a short […]
Comfort Meets Style: The Ultimate Guide to Choosing Guest Room Beds
With a wide array of options ranging from sofa beds and day beds to futons and murphy beds, each style offers unique benefits tailored to your space and guest needs. In this guide, you'll discover how to blend comfort and style, ensuring your guests enjoy a restful night while complementing your home's aesthetic. Let's explore the best choices for your guest room, so you can make informed decisions that enhance the overall ambiance. Key Takeaways: Space Efficiency: Consider beds that maximize space, like Murphy Beds or Fold-Out Beds, to create a functional guest room. Versatility: Opt for options like Sofa Beds and Futons that can serve multiple purposes, enhancing both comfort and style. Comfort Levels: Prioritize comfort with choices such as Air Mattresses and Day Beds that cater to different sleeping preferences. Understanding Guest Room Needs For creating a welcoming […]
Related
Things any business should know about the importance of team building
There are many different factors to consider for those who wish to manage a successful business. Quite often it can be what works best as rarely are two organisations identical. Having a strong infrastructure is certainly necessary which will include the best management of the finances, whether done by an in-house team or if bookkeeping and accountancy are outsourced. Expert departments with skills in digital marketing can give a business a cutting edge over its competitors if carried out correctly and in a cost-effective manner. Being in an ideal location can create the right impression when trying to attract customers and instill confidence in clients that the business is serious about its image and intends to take advantage of it. Then of course, its recruitment is vital as employees are the ones who can make all the difference, especially if […]
Muse by Marchesa created by Georgina Chapman is available exclusively at Dillard's.
Dillard’s Introduces Muse by Marchesa
Dillard’s, Inc. (“Dillard’s”) (NYSE: DDS) is pleased to introduce Muse by Marchesa, a new line of social dresses, separates and footwear for all dress-wear occasions designed exclusively for Dillard’s by Georgina Chapman, Creative Director and co-founder of Marchesa. Georgina Chapman shares, “I am thrilled to introduce the Muse by Marchesa collection for Dillard’s. This line explores the space where couture meets ready-to-wear, with a distinctly feminine and modern romantic aesthetic. The designs are timeless, sophisticated, and meticulously crafted, featuring beautiful details and flattering patterns. Drawing inspiration from Marchesa’s rich heritage and iconic couture pieces, while also embracing a forward-looking approach, we’ve created a collection that captures attention and is meant to be treasured for generations. Dillard’s has been an ideal partner in bringing this vision to life, and we couldn’t be more proud of the result.” Dillard’s Vice President of […]
Why Choosing an Agency for Talent Acquisition Is a Game-Changer
Are you looking to hire actors, models, or other talent for your next project? Finding good talent yourself through open auditions can seem daunting and time-consuming, especially if you need to fill multiple roles. That’s why choosing an agency for talent acquisition is a game-changer: it’s the fastest, most effective way to find the right people for your project. A talent acquisition agency does far more than simply conduct auditions and sign talent. A good agency will also network, do outreach, and pre-assess potential candidates, evaluating their strengths, skills, and experience. This extensive background research allows them to find the perfect matches for open roles and recommend the top talent to audition with you. Let’s look at some benefits of partnering with a talent agency and how they can help you find the right people for your project. Partner With […]
Fine Tuning Your Business for Success: How Can You Do It Right?
Did you know that Australia has been experiencing more business failures today than in the last few decades? What experts call an “insolvency tsunami” has hit the country and more than 10,000 businesses have collapsed within this year alone. The sad news is, we can expect more businesses to go down—a record number—before this year ends. As a business owner, of course, you don’t want to be part of that statistic. The thought of having all your hard work and investment put to waste is surely unacceptable, and you would probably do everything to safeguard your business from failure. Succeeding in a time of failure is possible, that’s for sure. The key to doing that is by fine tuning your business to put it towards a path to success rather than failure. Here’s how to do it right: Know what […]
A Digital Nomad’s Guide to Bangkok
By the early 2000s, the idea of building a career at one company and staying put in one location was no longer the dream for many young people. Instead, they wanted a better work-life balance, to be liberated from the tedium of the office, and to get out and see the world. This shift coincided with the widespread adoption of the internet, and so digital nomadism emerged as a possibility. As more people adopted the digital nomad lifestyle, they started to cluster around certain destinations which are particularly accommodating and advantageous to them. The bustling Thai capital of Bangkok, a long-time favourite destination of backpackers and budget travellers, sits at the top of that list. This guide will explore why that is. Of course, the advantage of being a digital nomad is that you can choose where and how you […]
The Eight Style Tips That Will Make Your Wardrobe Feel Fresh
You open your closet filled with clothes, but you don’t know what to wear. You spend the morning trying different clothes, yet you still can’t find something that makes you feel good. If you can relate to this, then you must be experiencing a style rut, and that could affect your confidence in the long run. But before that happens, follow these style tips to turn things around and make your wardrobe feel fresh again: Clean out your wardrobe. Sometimes, you just need to take everything out and look at your clothes again to realise that you actually have a lot of good pieces to wear. So before you start shopping for new clothes, make sure that you do a wardrobe cleanout first. Remove all the clothes that you haven’t worn in at least six months and re-organise your clothes […]
