The Internet has created so many more new opportunities for business all across the world but there is only one problem and it is that many of these customers speak a different language. It is clear that they want to buy the products and services that are on offer but when businesses receive emails from people in another language altogether, they immediately put them in their trash because they really just cannot put in the effort to find out what the customer is asking. This is bad business practice and it means that you could be losing out on a lot of lucrative business opportunities. Rather than be scared about dealing with someone from overseas why don’t you take the necessary steps and avail yourself of professional translation services.
There are service providers like Global Citizens Translation that provide translation services for business across the globe with excellent results. It is up to you as a manufacturer or the supplier to make sure that these people are dealt with in a professional manner and that you provide them with the information that they need. There will always be the opportunity to be able to get a really large contract out of the many emails and other correspondence that you are going to receive. This could allow you to put those expansion plans into place that you have been putting off for some time. If you’re not sure that paying for translation services will be beneficial for your business then please read about the benefits here.
– Less ambiguity – Up until now you have probably been using Google translate to help you try to understand what these new prospective customers want from you with their business letters. This translation service is not good enough and it doesn’t take into account context and other things like business slang and jargon. To have a better understanding of what the customer has to say it is always best to use a professional translation service so that there is no ambiguity and the customer’s question is answered in full. Context is especially important here and by using a free online application for your translation services might make you look foolish as you answer something that the customer never asked in the first place.
– Better & clearer communication – There are a number of ways that your business can receive enquiries from prospective new customers using translation services. The most popular method will probably be email; sometimes customers send letters as well. Rather than going through all of these emails by yourself why not use the services of a professional translation company who understand the target language and who can respond in a professional manner. This is not the time to be providing your customers with information that isn’t relevant to the request because the beginning of any new relationship is the most important time. There are so many opportunities out there that you are currently missing out on because you’re not using translation services.
– Better customer service for foreign customers – Everyone wants a business to be able to grow quickly and so the Internet provides us with an excellent opportunity to expand our customer base and to reach out to many more thousands of customers from all across the world. This is why a professional translation service is so important because it tells these potential new customers about your customer service in their native language. Customer service is the backbone of any business and so it is crucial that your foreign prospects understand exactly what you need. You want your foreign customers to feel welcome and that is achieved by using professional translation services. It also allows you to be able to translate their feedback and this again allows you to improve upon your customer service.
– Easily manage larger work volumes – The hope is that you will be getting many more thousands of enquiries from potential customers and so you need a translation service that is able to handle a large volume of work all at the same time. You will need your translation service to be able to understand the business culture of a particular country and answer customer queries with that in mind. Dealing with people from other countries who speak different languages is a lot more complex and so you need to have a professional service provider that can handle the many different processes of translation.
–Expertise in all areas – It is important that you are able to hire a translation service provider that can translate in many different languages. They also have to have the expertise in all these different areas and they need to be able to contextualise messages that customers send and about the answers that are sent back. It is more cost-effective to deal with a service provider who is able to provide many different people who understand many languages. There are also many different documents that need to be handled if you finally do get new contracts with overseas customers and these have to be dealt with properly as well. Official documents from customs and other government departments need to be properly translated and all messages need to be conveyed in the right manner.
You definitely have to move out of your comfort zone and look to dealing with potential customers from other countries. Just think of the many new opportunities that could be created if you responded to all of the emails that are sent to you in another language. This is your chance to totally transform your customer base and let these new customers tell others all about your business and the excellent customer care that you provide. The word of mouth is a powerful method and other businesses will learn about how you handle the translation issues and how you are able to communicate with them effortlessly. The money spent on these translation services can be easily incorporated into the final agreed price and so it pays for itself as you use it.