As a way to expand your business, you may have already been working on online events such as web chats, but if you really want to go into the stratosphere you’ve got to go live! A live event for any business can improve customer acquisition as well as net you new clients. But a live event is an incredibly complex thing with many moving parts. With this in mind, what are the key components to have in place when you’ve decided that a live business event is the way to go?
Prepping The Venue
You need to have the venue set up and be ready to greet the guests. The venue should be the priority. There are totally different components to make sure that it works just right, not just the decorations and the furniture, but also making sure that all of the equipment is functioning adequately. If you are running a big event there’s a lot to keep track of, but this is where live event tools like the Crew app that can help you to coordinate everything. A live event is not just about what your audience sees; it’s about everything that goes on behind the scenes. This means that if you don’t get yourself ready for the event adequately it can all crumble. It’s also not a bad idea to make sure that all the safety and security arrangements are in place, such as the first aid kits are stocked and fire escapes are working.
Working With Your Speakers And Performers
They are the glue that binds the event together. Therefore, if you are relying on them you’ve got to attend to their every need. This means that you’ve got to make sure they have everything they need to deliver their speech or presentation, such as their equipment, but also make sure that they have the basics. People will require feeding and watering and at the very least you must provide coffee and refreshments. But also if you are in charge of the event and you haven’t met them before you’ve got to introduce yourself because it’s likely you will have been communicating via email and make sure that the personality you exude in real life is the same as the email. You’ve got to make yourself approachable just in case any problems arise.
Encouraging Social Media Sharing
Everybody knows the importance of a good hashtag which works wonders for the build-up to the event, as well as during the event, but you need to make sure that people promote it afterward as well. Doing this will help you to acquire fantastic visual materials for marketing purposes but it’s easy publicity too! If you bring in numerous guest speakers that attract their own followers, having those people tweet about it will promote the event to their followers which will spread the event further.
A live event is a perfect way to promote a company but it can also so throw up numerous headaches. If you’ve never done this sort of thing before you’ve got to prepare but also be aware that there are so many different components that can go wrong, you’ve really got to cover every single base.