Alt-Pop songstress EVER unveils the video new single ‘Close’, released on the 5th September via Yada Yada Records. Instantly relatable and sonically enchanting, with ‘Close’, EVER offers an exciting glimpse of her incredibly bright future in the Pop scene.
After showcasing a spellbinding sound on her debut track ‘Bloom’, ‘Close’ sees EVER venture further into alt-pop territory in an organic and effortless way. With lyricism that’s easily accessible yet born from a place of authenticity; it’s not hard to understand why, even in the relative infancy of her career, EVER’s music has already struck a chord with so many. Premiered by Euphoria., who described EVER as “an unmissable artist”, ‘Close’ has also already picked up acclaim from the likes of Divine Magazine, A1234, and Atwood Magazine.
Speaking of the track EVER explains:
‘Close’ is a playful story about being in a relationship bubble when you’re far from home. I wanted to capture that sense of losing time when you’re wrapped up in the intensity of a trip, whether it’s sorting out your problems and differences, or enjoying every second of each other’s company. I spent a lot of time getting this track right with kwassa (producer) to have the right energy to match the lyrics, but I feel we’ve struck the perfect balance. ‘Close’ conjures up images in my mind of warm weather, close relationships, deep talks and olive groves!
With just two songs under her belt, EVER has already clocked up in excess of 20,000 monthtly listeners on Spotify; with those numbers increasingly daily due to placements on notable playlists such as “New Pop Revolution” and “Fresh Finds”. To appease her ever-growing fanbase, today EVER released the delightfully atmospheric one-take video for ‘Close’; shot by Marcus Rexford in the New Forest.
The simplistic yet sensational video serves as the perfect accompaniment to ‘Close’; beautifully highlighting the track’s resonant lyricism. During the video EVER’s understated style shines through in a dazzling fashion, while the sublime scenery matches the beauty of both EVER’s voice and the track’s expertly crafted production.
The video premiered with Turtle Tempo, with them hailing EVER as an artist who has “established herself as a number one player in the dreamy pop game.” The blog also highlighted the video’s nostalgic and retro atmosphere that EVER first established with the video for her debut single ‘Bloom’.
The release of ‘Close’ sees EVER maintain the momentum she garnered with the release of her debut single ‘Bloom’, which enjoyed support from the likes of BBC Introducing and Spotify’s Fresh Finds & Poptronix playlists. Featuring EVER’s soothing vocal, ‘Bloom’ showcased her incredible ability to craft a distinct sound that’s both warmly comforting and refreshingly innovative. ‘Bloom’ was penned by EVER and acclaimed session guitarist Jack Shepard (Fickle Friends), while production came courtesy of Scott Verrill (better known as indie-pop artist kwassa).
While EVER – real name Louise Smith – cites the likes of LANY, Tracy Chapman and Emily King as inspirations, it’s evident thats she not trying to emulate anyone. Her distinct sound, which almost defiantly refuses to be tied down to a single genre, appeals to fans of a multitude of different styles, but also proves to be instantly alluring to anyone who adores heartfelt lyricism and astonishingly atmospheric production.
EVER is currently working on new music, with a new single set for release every month, cumulating into her debut ‘Golden Hour’ EP due for release in October 2019.
Connect with EVER:
Instagram // Facebook // Twitter // YouTube
Listen to EVER:
Spotify // Soundcloud // Apple Music // Youtube
For more information please contact alex@yadayadauk.com / +44 7815 064118
