Virtual marketplace solutions have changed the world we live in. Thanks to the rapid development of modern technologies, entrepreneurs from all over the globe made it possible for their clients to enjoy a fantastic and hassle-free buying and selling experience. People prefer shopping online today, mostly through the use of online marketplaces. However, technology can’t fix absolutely everything. Building a new, powerful online marketplace is still a challenge as this platform needs to handle both sellers and buyers simultaneously. Experts from https://cutt.ly/Dzgyc8z know everything about building marketplaces and have decent experience in this niche. Let’s dive deeper into this question and analyze the main challenges developers face while building online marketplaces.
Identifying Your Targeted Audience
It is not enough just to build a marketplace. Your goal is to create a useful service that caters to the needs of your customers. Therefore, your first and foremost task is to identify your targeted audience. Remember that a successful marketplace understands the requirements of its targeted audience and does the utmost to provide them with the best buying/selling experience.
Although it seems an easy task, sometimes, it is quite challenging. To achieve that goal, you need to analyze the market, all relevant marketing investigations, and monitor your main competitors.
Segmentation of Buyer Personas
It goes without saying that running a big marketplace requires customer segmentation. You have to visualize your ideal client (or a buyer persona). It allows you to provide your future users with a much better buying experience and synchronize messaging across various channels. However, this task is not easy and requires time and experience in this area.
Remember that having a big product base split in many categories with filtering available to your users won’t guarantee a profit. Some big marketplaces usually have more than 20 buyer personas, but remember that it’s difficult to scale and maintain them. In this case, the best solution is to focus on four buyer personas. Otherwise, you risk burning your budget. Analyze your ecommerce analytics to monitor the patterns in the demography and behavior of your clients. This information will surely help you make the right decision.
Earning Trust from Customers
An online marketplace doesn’t work without users. But users are usually leery of new products that hit the market. Therefore, your overriding objective is to prove that your new marketplace is surely worth their attention. Your first and foremost task is to build relationships with your customers as this influences the conversion rate on your marketplace. Build a transparent peer-review system and in doing so, you’ll surely earn the trust of your users. What’s more, third-party reviews can also encourage your users to try this platform and stay there.
Acquisitions Channels
The thing is that sometimes, customers engage with a marketplace via different marketing channels. Therefore, it is not wise to rely on only one acquisition channel to attract users and drive conversions. Besides, you should remember that it takes up to 10 touches until you turn your potential customer into a buyer. And in this journey, your future buyer will go through different stages, ranging from awareness of your product to a closed sale. The main challenge here is that a business owner burns their acquisition budget by investing in different acquisition channels. You should remember that each acquisition channel works together with other channels but all this needs individual optimization to sell your products or services effectively. The first and foremost task is to choose a specific channel and make sure your targeted users are there.
Attracting Users (Buyers and Sellers)
It is clear that when you start your business, you need to do the utmost to attract more users to your marketplace. To achieve that goal, you have to create your customer base and build relationships with sellers. What’s more, users must trust them and have a desire to buy products. Overall, your first and foremost task is to attract both – buyers and sellers. To tackle that challenge, focus on smaller geographical areas. Provide your sellers with the main reasons why they need to join your channel and what benefits they will get. When you finally attract clients from one region, you can gradually move to others.
All in all, building a profitable marketplace can be a challenge but that doesn’t mean you can’t overcome it. You need to focus on the needs of your users and visualize your perfect buy/sell cycle. You should also hire a professional software development team that has many years of experience in this area and ready to help you embark on your journey towards a successful marketplace.
