Influencer marketing is the next big thing on Instagram. Businesses are actively using Instagram to get ahead of their competitors. The platform is rife for people to monetize and use their audiences to earn money from.
A travel influencer is probably one of the most lucrative careers that you can have on Instagram. You get the opportunity to travel to various places while making money off of it. What better way can there be to live. Getting paid to travel sounds like a dream, after all.
That’s why people are looking to try and become influencers on Instagram. While doing so can be easy, it is not always the case. That’s why we are offering you some advice on what to do so you can succeed as a travel influencer on Instagram.
What is Influencer Marketing
Influencer marketing is a marketing tactic where brands use individuals with authority in a niche and or have renown to endorse their services and products. At a technical level, influencer marketing is just another form of social media marketing. It is using social media personality to advertise brands’ products.
Brands use influencer marketing because people trust individuals more than brands. A person who has established themself as an authority figure in their niche will be seen as more trustworthy. People pay attention to what influencers have to say.
By using them for marketing their products, companies get access to an already established group of people. And depending on the size of the following that an influencer has, that group of people can be massive. Not to mention that these people are often going to be interested in the same things because of sharing niches.
Success as an Influencer
That’s why it is so important to have great engagement and following as an influencer. As a travel influencer, if you don’t have any following or engagement, you’re not going to be able to have a voice.
Brands only choose the best influencers who have a voice that can be heard by thousands of people. That’s why they are looking for influencers in the first place, after all. Brands want a great return on their investments in marketing their products; that’s why they choose the best influencers.
Engagement and audience size also determine the prices that you are able to command. As a small travel influencer, you won’t have much bargaining power when it comes to dealing with brands. On the other hand, if you have a large follower, you can start to dictate the prices you want.
Earning Money as An Influencer
Influencers earn money through sponsored posts and affiliate links. The rates that an influencer can get depend on the number of followers and user engagement level. The higher those numbers are, the better rates you can get.
An affiliate link is any kind of link through which one can make a purchase. A sponsored post is any kind of post on your account that features a product or service.
Being an Influencer
The steps of becoming an influencer are simple. All you have to do is establish yourself in your niche. So, for you, that would be travel and related activities.
To establish yourself, you need to have a large following. And secondly, you need to have great engagement metrics. The hard part is getting to those large numbers in the first place.
How to Get Large
The first step to getting large is posting great content. Your posts and videos need to be amazing. This is not to say that they have to be perfect. Perfection all well and good, but people appreciate authenticity from an influencer. Your posts should be ones that make people want to like them.
Secondly, you need to have everything optimized. Think of optimization as efficiency. The more optimized you are, the more efficient your posts will be in increasing your numbers.
Optimization can be as detailed as needed, but at the very least, choose a great account name and picture, make great captions, use the best hashtags, and post at the correct times. No one is going to like your picture if you post in the middle of the night for most of your audience.
Finally, take care of your engagement. People are more likely to like a picture that already has a lot of likes. Similarly, they want to follow people who already have a lot of followers.
You might be seeing a problem with this phenomenon when you are starting out. How can you get more likes when you are just starting out? That’s why you might want to buy Instagram followers and likes to help you in your influencer career. It is an easy and efficient way to grow your account.