July Jones continues her brand of rebel pop and striking visuals with her new single ‘Liar Liar’
‘Liar Liar’ sees the London-based songstress point out the importance of realness in the music industry, social media and wider society. The track itself boasts some playful lyrics and a killer chorus hook alongside a striking electro-pop production.
For any artist, the industry can sometimes feel a-wash with people selling dreams. ‘Liar Liar’ outlines some of its pitfalls in a somewhat cautionary tale, whilst also linking this feeling to social media, where lifestyles are often exaggerated to unrealistic standards.
July explains: “I think most of us, including myself, are trying to portray that our lives are so much better on the internet and, when you compare your life with someone’s online profile, it brings you down.”
As a champion of all things LGBTQ+ and a fiercely independent artist with a rebellious streak, July aims to empower young women through her music and has talked openly about mental health issues in the past. With this in mind she wanted to use ‘Liar Liar’ to send a message across of how people should be more cautious of how they treat others and how certain actions might have a negative affect on someone’s mental health.
July explains further: “I love being artistic online, but I wish we could be more transparent with each other, reflecting out real emotions and real experiences, anxiety, depression etc; it would mean so much more than just a selfie on someone’s social media profile.”
Previous track ‘Solo’ was premiered on #InternationalWomensDay by David O on The Shitney Speares (the biggest LGBTQ platform in the UK with 1M+ followers). July’s version of Post Malone’s ‘I Fall Apart’ was added to various Spotify playlists in the UK and across Europe (including New Music Friday, Pop Sauce and PopBrandneu) – not forgetting being supported by the likes of Notion, Diva, Missguided, Clash, Jaded London and more. On the road she has supported Professor Green and Rita Ora and has performed on stages at London & Manchester Pride, The Great Escape, Ted Talks and many more.
‘Liar Liar’ marks just the beginning for July Jones as she boldly steps into her own space as a songwriter, singer, style influencer and sought after live performer.
Listen & Buy Liar Liar here https://song.link/s/6PaY7b8r5nYyXQcSsSsefu
About July Jones
After signing her first record deal at the age of 14 (Germany) following her explosive success on YouTube, July Jones turned down a scholarship to Berkless College of Music in Boston in 2015 to pursue a career as an artist in the UK. Now she writes and records out of London, UK and is releasing her music independently.
As a solo artist, July has performed on numerous stages such as London Pride, Leeds Pride, Helsinki Pride, Essex Festival, The Great Escape, Ted Talks, Hard Rock Cafe’s Anniversary and many more. She also supported Shakka at Cargo in London, Professor Green at The Engine Shed and Rita Ora at Manchester Pride.
July caught the interest of Notion Magazine who gave her a double page feature in their 76th issue as a rising artist to watch. Outside of her solo career, July has co-written for other artist, gaining BBC Radio 1 play-listed tracks along the way. Artists include: 99 Souls, Steven Manovski (Sigala), Raiven, DePresno, Jesper Borgen (Allan Walker), Draper, MOTi, Camden Cox, JYYE, 1991, Amaya.
Now fully focussing on her own music, taking influences from the likes of Halsey, Banks, Lorde to 070 Shake, July Jones is fast becoming the model, singer and all-round mega-babe; representing a new wave of multi-genre, super talented young artist emerging from the UK.
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