A lot of statistics and reports clearly indicate the fact that Brand Awareness is imperative and pivotal to the respective Brand Development. The importance of having good Brand Awareness increases threefold especially when your business is customer-centric like a local store or an eCommerce website.
Developing a good and relevant brand awareness will let you have good leverage over other businesses, especially your competitors. Good brand awareness will be nothing but trust and inspire loyalty among your customers/consumers thus increasing your customer base.
If you look at all the successful brands, you will clearly notice a pattern that would make it seem that they clearly hold a good amount of leverage over their competitors just because of good Brand Awareness.
What is Brand Awareness and what is its Importance?
In simplified terms, Brand Awareness is basically the idea or the extent to which the brand’s potential customers are aware and familiar with the qualities, products and any other relevant information about the particular business. One point to note in this particular context is that there is a stark difference between brand recognition and awareness.
Brand Recognition is basically defined as a ‘cognitive’ process that cannot exist without brand awareness. Both Awareness and Recognition go hand in hand with each other.
When the question arises about the importance of Brand Awareness, you need to be clear about one advantage of brand awareness that is Building brand awareness of your company will keep it at the forefront since it will be in the minds of the customers/consumers which would assist your company better in the concept of marketing funnel since it would help the customer choose the products and/or services of your brand because of the familiarity, and loyalty on the behalf of the customer base.
There are other reasons why Brand Awareness is important especially in the context of the commercial growth of your Business. Brand Awareness, especially in the initial stages of your startup would be crucial considering that it would serve as a launchpad for the various strategies and campaigns in the field of marketing and also setting up a potential customer base in terms of increasing sales.
Brand Awareness is crucial for retaining customers, yes expanding your customer base is also a good option however, we need to consider the fact here that retaining customers and at the same time finding new customers consistently is the best and the most feasible way for a company to expand.
In recent times a lot of the potential customers and consumers and pointed out the fact that most of the time they only trust the big brands, in light of these findings it becomes ever more important for Brand Awareness of your company to be built upon appropriate levels since that would be more important for earning a concrete customer base by their trust and loyalty.
How would Brand Awareness Help the Companies?
Now that we know what Brand Awareness is and what is its importance, it is now for us to understand how Brand Awareness helps companies in building an overall sustainable business model to thrive on. If we look at real-world examples and specifically the Shoes of Prey brand.
Even though it collapsed in 2018 due to funding issues, it was a huge hit among people primarily due to the Brand Awareness it built on. The company let their customers design their own shoes and this concept was an instant hit since the target audience of this particular brand was extremely big.
They hired a lot of young teenage influencers who helped build their brand awareness in that particular age slot. The brand awareness built to such an extent that the sales grew by three hundred per cent in a flash.
Similar to this example there are a lot of companies like Scanteam that clearly substantiate the fact that brand awareness is crucial and imperative, especially in the initial stages of the company when it is attempting to build its customer base via trust and loyalty.
How to Build Brand Awareness on the Company’s Behalf?
The importance of Brand Awareness has remained static throughout a lot of generations, however the same cannot be said for the methods in which one can build Brand Awareness has varied and changed from time to time taking into consideration the demographics and the technology change which occurs.
For example in the 1960s and 1970s the most effective avenue and way in which companies would build Brand Awareness was television. However, in recent times the technological avenue has advanced to a large extent like in the case of smartphones, laptops, newspapers and so much more.
Television’s popularity as an avenue for building brand awareness has been reducing at a consistent rate since the late 1980s and it is also less than a meager two per cent right now in 2022.
The conclusion here is that the ways in which a company can build their brand awareness would keep on changing periodically depending on social, technological, behavioral and other trends such as the demographics of old to young people and so on.
What is the Best Avenue to Increase Your Brand Awareness?
There are a lot of new and upcoming avenues which can be utilized by your company in order to effectively and efficiently improve your brand awareness.
However, the best currently available avenue to increase your Brand Awareness would be the Out of Home advertising which is also referred to or known as the OOH advertising method.
OOH or Out of Home advertising basically consists of channels such as utilizing billboards and placing advertisements strategically and smartly in order to entice customers’ awareness for the respective brand to be targeted.
The Out of Home advertising would have an immediate impact on your brand awareness since your services and products to be offered would be introduced to hundreds and thousands of people through an effective and extremely engaging platform.
The Out of Home advertising or OOH is particularly best for the small businesses who want to target the local consumers in the initial stage with the chance of expansion later on.
How to set up your Campaigns?
The most important and key part of having your Brand Awareness increased is the part where you effectively implement your plans. A lot of plans can look appealing and extremely good on paper however, only once they are actually out there to be implemented will you actually know if the plan is feasible or not.
There are certain steps that need to take in order to ensure that the plan has gets implemented to the fullest:
Effective Planning
Planning the campaign is the most important element of any campaign since only after your plan will you know about the various elements required in order for your company to work efficiently. Things like funding, marketing, customer service options and so on. Planning effectively will increase the efficiency in which you can project the future of your company.
Initial Design
Once you have a clear understanding of the elements of different aspects of planning such as funding, marketing and other things included the next step here is to focus on the initial setup of the company.
The Hows and Whens of the company would be determined in this particular stage of the campaign. You should use the rule of three in order to properly determine under which you decide your branding, imagery, conciseness and other elements including advertising.
Production
Under this particular phase of campaigning, this is the phase where you deploy out the product and services being provided by your respective company.
Under this particular phase, you decide things like your packaging information, the transportation aspect and other intricate details involving production and deployment.
Tracking your progress
Once you have sorted out the planning, the initial design and blueprint of the particular company and have started the production and deployment.
This is the time when you track the process of your advertisement, product and service deployment. There are a lot of tests and mechanisms which you can employ to track the progress of your company.
This is especially imperative in the initial stages of your startup since you need to make certain adjustments in case your plan is not working as per what you wanted. This phase is also important for the ones who plan on expanding your business.
Industry expert Michelle Thomas quotes that “brand awareness is an important element in building your company to the vision you have decided it for.”
Only with a proper Business Awareness plan put in place can you have consistent and sustained business growth and also develop a solid customer base with efficient yet cost-effective campaigns.
There are a lot of upcoming and evolving avenues such as Out of Home advertising, Digital Advertising, P2P Advertising and so on to make sure that your campaign is effective depending upon the business type and the initial funding of your company. Eventually, it all jots down to the vision with which you have started the company and the heights you want it to reach.
About the author
Vegan Heavy Cream Substitutes
As the demand for plant-based alternatives continues to rise, the world of vegan cooking has evolved to offer various substitutes for traditional dairy products. Heavy cream is often a key ingredient in sweet and savory dishes. Thankfully, for those following a vegan lifestyle or dealing with dairy allergies, there are now excellent store-bought and homemade vegan heavy cream substitutes that provide the same creamy texture and rich flavor without animal products. Veganism and plant-based lifestyles are growing in popularity, and the market has responded with an array of high-quality store-bought and delicious homemade vegan heavy cream substitutes. The versatility and performance of these alternatives make it easier than ever for you to enjoy your favorite creamy dishes without the dairy.
Wall Wonders: Your Ultimate Guide to Stylish Embellishments
Decorating walls is an art form in itself, offering endless opportunities to express creativity and enhance the ambience of your home.
Health Literacy: Top 6 Tips for a Healthier Life
Health literacy is the name we associate with the ability to understand health information. Not only that, health literacy also refers to using this data to make informed decisions. This is, of course, a critical skill when it comes to maintaining and improving your health. One might think that living in a world flooded with information, it’s easy to stay informed. However, that would be very wrong. The surplus of information makes it much worse to make good decisions. Learning how to discern credible sources is a valuable skill. Understanding complex medical terms can sound scary, but basic health literacy can be obtained. Here’s how: Develop a Critical Eye for Online Health Information The internet is a double-edged sword in many ways, but particularly when it comes to health information. On one hand, it offers an immense repository of knowledge. […]
Space Lightning: a Star Trek spoof for the next generation!
If you're on the lookout for a new kids' show that's as entertaining for adults as it is for little ones, then "Space Lightning" is an absolute must-watch. This intergalactic adventure is a delightful blend of humor, creativity, and nostalgia, guaranteed to have the whole family in stitches. With witty dialogue that includes nods to iconic franchises like Star Wars and Star Trek, the show cleverly caters to viewers of all ages. And let's not forget the spaceship itself, which bears a striking resemblance to the legendary Star Trek bird of prey ship, adding an extra layer of charm for sci-fi enthusiasts. What truly sets "Space Lightning" apart is its ingenious design, crafted from nothing more than cardboard and paint. This homemade aesthetic not only adds to the show's whimsical appeal but also serves as a fantastic inspiration for young […]
The Maternity Glow-Up: Beauty Treatments That Are Safe During Pregnancy
Pregnancy is a very delicate period for every woman. During pregnancy, a woman’s body undergoes many changes. It is a time of significant physiological, hormonal, and emotional changes. That’s why women need to be careful about many different things including which beauty treatments they undergo. There’s nothing quite like pampering yourself during this delicate period. But with so many beauty treatments out there, you must wonder which are pregnancy friendly. To help you out, we gathered a list of beauty treatments that are safe during pregnancy. But remember that every pregnancy is different, and if you’re unsure about a certain treatment, the best would be to consult your doctor. Now, let’s check out safe beauty treatments. Facial treatments A lot of hormonal changes during pregnancy can affect the look of your skin. This is one of the reasons why many […]
Beautify Your Fingertips With 6 Of These Nail Ideas
Mostly, we all tend to believe that nail art must always be exceptionally daring. However, we're here to introduce you to refined nail designs that strike a balance—subtle enough for professional workplaces and elegant enough for formal events. The color schemes lean towards neutrals, and the designs are understated, but let's make this clear: these nail designs are far from dull. While we are in between summer and fall at this time of the year which is quite confusing for some to decide what colors and pattern they should go for, but worry not, we are here to save you some time and energy and suggest you some of the most stunning nail designs of all time ranging from solid nails to twisted swirly nails. Come with me to explore a variety of minimal and elegant nail designs. 6 Beautiful […]
Related
Things any business should know about the importance of team building
There are many different factors to consider for those who wish to manage a successful business. Quite often it can be what works best as rarely are two organisations identical. Having a strong infrastructure is certainly necessary which will include the best management of the finances, whether done by an in-house team or if bookkeeping and accountancy are outsourced. Expert departments with skills in digital marketing can give a business a cutting edge over its competitors if carried out correctly and in a cost-effective manner. Being in an ideal location can create the right impression when trying to attract customers and instill confidence in clients that the business is serious about its image and intends to take advantage of it. Then of course, its recruitment is vital as employees are the ones who can make all the difference, especially if […]
Muse by Marchesa created by Georgina Chapman is available exclusively at Dillard's.
Dillard’s Introduces Muse by Marchesa
Dillard’s, Inc. (“Dillard’s”) (NYSE: DDS) is pleased to introduce Muse by Marchesa, a new line of social dresses, separates and footwear for all dress-wear occasions designed exclusively for Dillard’s by Georgina Chapman, Creative Director and co-founder of Marchesa. Georgina Chapman shares, “I am thrilled to introduce the Muse by Marchesa collection for Dillard’s. This line explores the space where couture meets ready-to-wear, with a distinctly feminine and modern romantic aesthetic. The designs are timeless, sophisticated, and meticulously crafted, featuring beautiful details and flattering patterns. Drawing inspiration from Marchesa’s rich heritage and iconic couture pieces, while also embracing a forward-looking approach, we’ve created a collection that captures attention and is meant to be treasured for generations. Dillard’s has been an ideal partner in bringing this vision to life, and we couldn’t be more proud of the result.” Dillard’s Vice President of […]
Why Choosing an Agency for Talent Acquisition Is a Game-Changer
Are you looking to hire actors, models, or other talent for your next project? Finding good talent yourself through open auditions can seem daunting and time-consuming, especially if you need to fill multiple roles. That’s why choosing an agency for talent acquisition is a game-changer: it’s the fastest, most effective way to find the right people for your project. A talent acquisition agency does far more than simply conduct auditions and sign talent. A good agency will also network, do outreach, and pre-assess potential candidates, evaluating their strengths, skills, and experience. This extensive background research allows them to find the perfect matches for open roles and recommend the top talent to audition with you. Let’s look at some benefits of partnering with a talent agency and how they can help you find the right people for your project. Partner With […]
Fine Tuning Your Business for Success: How Can You Do It Right?
Did you know that Australia has been experiencing more business failures today than in the last few decades? What experts call an “insolvency tsunami” has hit the country and more than 10,000 businesses have collapsed within this year alone. The sad news is, we can expect more businesses to go down—a record number—before this year ends. As a business owner, of course, you don’t want to be part of that statistic. The thought of having all your hard work and investment put to waste is surely unacceptable, and you would probably do everything to safeguard your business from failure. Succeeding in a time of failure is possible, that’s for sure. The key to doing that is by fine tuning your business to put it towards a path to success rather than failure. Here’s how to do it right: Know what […]
A Digital Nomad’s Guide to Bangkok
By the early 2000s, the idea of building a career at one company and staying put in one location was no longer the dream for many young people. Instead, they wanted a better work-life balance, to be liberated from the tedium of the office, and to get out and see the world. This shift coincided with the widespread adoption of the internet, and so digital nomadism emerged as a possibility. As more people adopted the digital nomad lifestyle, they started to cluster around certain destinations which are particularly accommodating and advantageous to them. The bustling Thai capital of Bangkok, a long-time favourite destination of backpackers and budget travellers, sits at the top of that list. This guide will explore why that is. Of course, the advantage of being a digital nomad is that you can choose where and how you […]
The Eight Style Tips That Will Make Your Wardrobe Feel Fresh
You open your closet filled with clothes, but you don’t know what to wear. You spend the morning trying different clothes, yet you still can’t find something that makes you feel good. If you can relate to this, then you must be experiencing a style rut, and that could affect your confidence in the long run. But before that happens, follow these style tips to turn things around and make your wardrobe feel fresh again: Clean out your wardrobe. Sometimes, you just need to take everything out and look at your clothes again to realise that you actually have a lot of good pieces to wear. So before you start shopping for new clothes, make sure that you do a wardrobe cleanout first. Remove all the clothes that you haven’t worn in at least six months and re-organise your clothes […]
