Sweden-based synthpop artist Violet Days are proud to share their new single, “Somber” and accompanying video with the world.
The single features morgxn on guest vocals, adding a special component to the song. “Somber” is just one of the dreamy ballads that will be on their upcoming EP – Made in My Head – which they lovingly dub “alternative pop stories from Sweden,” which debuts this summer.
Violet Days, (who are lead vocalist Lina Hanson and her production partner Kris Erikkson), early releases have racked up millions of plays on Spotify, with their first single, “Your Girl,” hitting over 13 million streams on that platform alone. Their official songwriting and production credits include collabs with Phoebe Ryan, Cash Cash, Shaun Frank and The Chainsmokers, whose hit song “Paris” they co-wrote.
The band will be playing a string of showcases at this year’s SXSW, so stop by and check them out if you’re in attendance!
3/14 – The Marriott Courtyard (2nd play stage) (7pm)
3/15 – The New Nine Showcase (3pm)
3/15 – The Iron Bear (12am)
3/16 – Future of Music Showcase (9:15pm)
3/17 – Whole Foods Showc(11:35am)
“‘Somber’ is about meeting someone that you know is right for you and don´t wanna be without, but you’re questioning if it´s the right timing for it or not, and if you´re really ready.” — Lina Hanso
Stream “Somber” here.
“It’s very important for me to get my story across in the right way,” says Lina. “I need to mean it to really believe it, as that is what I look for in other artists. My mission is to be as honest as I can, as I hope that that will make it easier for listeners to relate to and to find comfort, believe in our music.”
About Violet Days:
A collaborative project a few years in the making, Violet Days is the creative vision of lauded singer-songwriter/artist Lina Hansson and celebrated songwriter/producer Kris Eriksson. Hailing from Stockholm, Sweden, Hansson and Eriksson have together made an indelible mark in the pop and electronic music worlds, having helped shape some of the biggest modern pop tracks of the last five years. Today, Lina steps from behind the scenes and into the spotlight as Violet Days with the release of their debut EP Made in My Head, which is produced in its entirety by Kris Eriksson and will be released in the summer 2018.
For Made in My Head, Violet Days weave together a dreamy soundscape found at the sonic intersection of electronic music production and pop. The lead single “Somber” perfectly encapsulates it all: The track is equal parts passion ballad and futuristic narrative as Lina lays her heart bare over a web of airy, rich synths while guest vocalist morgxn delivers powerful accompaniment. “Somber” contextualizes the shared search for love between everyday people, and the fear and baggage that comes with it, a running theme present across the EP.
All combined, Made in My Head is a robust rainbow of sounds that guides today’s alternative pop movement into fresh artistic territory. It is the culmination of years of collaboration and experimentation shared between Lina and Kris. The two originally met five years ago in Sweden via mutual friends and fellow songwriters. They soon started playing and writing together. Today, that long-standing creative bond has evolved into Violet Days, the embodiment of their creative symbiosis: Lina, the conceptual lyricist, visionary songwriter, and bold singer, in harmony with Kris’ talents as a perfectionist producer with an ear for memorable melodies and hooks.
Their versatile songwriting and production approach, which they lovingly dub “alternative pop stories from Sweden,” is defined by Kris’ lush, layered compositions and Lina’s heartfelt lyrics and moving vocals. It’s their winning combination, paired with an inimitable style, which has seen them carve out a recognized sound and a venerable reputation of their own within the songwriting world.
Violet Days will make their official worldwide debut at SXSW, where they will bring the songs of Made in My Head to life for the first time.
Violet Days on Social Media: