On the heels of his critically acclaimed single, ‘Best Believe,’ UNBLOOM teams up with LA power-pop songstress Disco Shrine to deliver ‘Aright’—an anthem that promotes personal empowerment and disrupts toxic masculinity.
Find it on your favourite streaming service: https://fanlink.to/bGz3
On the creation of the single, Zarola remarks: “I had written the [Alright] instrumental in late 2017/early 2018. I actually had a couple groups approach me about buying it, but after hearing their pitch and what they intended to do with it, something in my heart told me to hold onto it. It was at this time that I stumbled onto Jess’ music, and was completely floored by her persona and lyricism. When she sent me her idea for ‘Alright,’ the song immediately became so much more—it was like ‘Yes! this is what the song deserved, this is what it needed to be.’ The song transcended cliché narratives and actually stood for something. I have friends in the industry that identify as femme or associate with the LGBTQ+ community—to hear Jess’ lyrics empower people of any background and give them a song to rally around, made me so happy.”
In hindsight, 2018 could be regarded as one of Jonathan Zarola’s most pivotal years as producer and electronic artist UNBLOOM–a kind of year that an artist can leap off of, or simply crumble from. Having released three critically acclaimed singles that prominently featured his vocals–Chances, I Followed, and Lost Myself–the young artist cemented his place in the “rising stars” category with adoring support from tastemakers such as EARMILK, Cloudkid, and Peter Robinson of Popjustice. The singles acted as an affirmation of Zarola’s ability to be a “complete artist”.
The logical move would be to continue the trend; lean into the frontman persona and ride the wave. But Zarola, first and foremost, is a craftsman and talent curator. His first single of 2019, ‘Best Believe’ (featuring the stunning vocals of rising alt-pop artist Connor Morand) confirms this statement. What Zarola does so well with the UNBLOOM project is add subtlety and nuance to the accessible; to layer and adjust textures that encourage multiple listens. The fact that ‘Best Believe’ has one of the catchiest hooks of 2019 doesn’t hurt either. Perhaps his ability to create songs with emotional weight and danceable energy is one of the reasons why EARMILK hailed him as an “electronic prodigy,” and why he continues to push the boundaries of what the UNBLOOM project could be.
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