With initial track support from the likes of The Independent, Spotify’s New Music Friday (Australia) & Triple J unearthed, Sydney-based singer-songwriter and producer Lupa J can now reveal the official video for ‘The Crash’.
The video – co-directed by Lupa J & Adam Scarf and choreographed by Lexy Panetta – follows Lupa J on a journey, breaking free from her reality to tune in to her queer desires.
Lupa J explains that “when I first wrote this song, I had this image of being in a half awake, sleep walking state at a house party in my head. I wanted the video to evoke this surreal feeling I had of going out and meeting new people, getting brave enough to flirt with girls but then just returning to my relationship and routines as if nothing had happened, and everything from the night before feeling like a strange dream. I wanted my ‘character’ to start off in a daze, being controlled by these two dancers, and then slowly become more awake and in control of myself until I committed some kind of destructive act.”
‘The Crash’ is taken from her forthcoming debut LP – ‘Swallow Me Whole’ – and follows on from previous album singles ‘Drift’ and ‘You’re In My Headphones’. The core emotions behind Lupa J‘s debut are on full display with this release as she sonically evokes a sense of urgency and destructiveness, harnessing elements of both the upbeat pop and dark experimental electronica that coalesce to make up her album.
Delicate and vulnerable, yet driven with intention in her delivery, ‘The Crash’ offers listeners a glance into the internal conflict experienced by the artist as she attempts to break out of her former circumstances and explores her innate desires.
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A graduate of Unearthed High, Lupa J has proven herself as a gifted songwriter and producer. With three EPs and a plethora of impressive tours under her belt, which include Grimes, K-Flay, Sarah Blasko, Alice Glass (Crystal Castles) and Tegan and Sara, it’s no wonder she has found huge international support with the likes of Stereogum, I-D Magazine and Earmilk.
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