Rochester-based band, KOPPS, debuted the wildly eccentric official video for their song “Baby, I’m Dead Inside” September 27 on Flaunt Magazine.
The concept of the video was born during a conversation that KOPPS had with each other about phases that they went through as kids, and how some might have considered them to be “Goth”. The zinger here is that the dad is the “angsty teen” while the band portray the “boring, plain-Jane” family members and it’s worth noting that the band’s own dads make cameos in the video.
“Our IN HOUSE director and friend, Joseph Morinelli of Joywave fame shot and art directed the video, as he has for several of our videos. We are proud to say that beyond actor Eric Cover, the lead “goth dad,” all of the other goth dads in the video are our actual dads. Really talented bunch. They are musicians IRL, as you can tell by their untouchable stage presence in the goth dad garage band scene.” – KOPPS
Stream “Baby, I’m Dead Inside”
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Never ones to take themselves too seriously, the Rochester-bred quartet would tell you that their sound is an equal and strong mix of Britney Spears and KoЯn, and they wouldn’t be entirely wrong. Anchored by Patricia Patrón’s sultry vocals, the band has a knack for pop sensibility that they immediately flip on its head, evoking a titillating mix of electro, pop and nu metal. Or as they like to call it: CrazySexyCreepy. With a flair for the dramatic, KOPPS visuals dabble into the creepy, twisted and often bizarre vibe but always with a wry sense of humor.
That peculiar sense of humor may stem from growing up with labelmates and fellow Rochester-based band, Joywave. Patrón and KOPPS bassist Kyle O went to high school with Joywave frontman, Daniel Armbruster, who’s produced all of KOPPS’ music to date and lent vocals to the band’s latest single, “HOTT (ft. Joywave).” The infectious tune walks a fine line between pop, dance and rock, while the video creates what could be the next viral dance sensation.
Two other tracks of note, “Baby I’m Dead Inside” has a slinky, electro-R&B feel to it, as Patrón admits that true love is overrated, and the yet-to-be-released, “Virtual Reality,” questions IRL relationships in the 21st century, set to a dance-worthy beat. But no matter what song you’re listening to, two things are certain: KOPPS is gonna make you laugh…and make you sweat.
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