July 18, nineteen-year-old multi-platinum singer/songwriter DAYA unveiled the music video for her powerful song “Safe” In tandem with the music video release, she also launched the #safeis campaign this week, encouraging fans to express what their version of “safe” is with a video, gif, or message on social media using the campaign’s hashtag.
“I want my song ‘Safe’ to be an invitation to start a positive dialogue in a world in need of compassion,” Daya says of the campaign in its official launch video.
Daya and co-writers Laleh and Joel Little (who both produced the track) penned the song the day after the Route 91 Harvest Festival shooting in Las Vegas last fall, channeling their sense of grief and processing into a track and music video that harkens back to a nostalgic time when the world seemed more innocent.
“Safe” – available everywhere now at http://smarturl.it/SafeDaya via Interscope Records – is Daya’s first new song since the release of “New” in October 2017. Her vocals were most recently featured on R.L. Grime’s single “I Wanna Know.” Next up, Daya can be seen live with a special performance at the Special Olympics 50th Anniversary Celebration in Chicago on July 21, and stops at Lollapalooza on August 4 and the Billboard Hot 100 Festival on August 20.