Repurposing your content can be a great way to increase website traffic. And, more importantly, it can help you reach new audiences across various platforms. There is no need to constantly work on creating new original content to improve your online visibility. You can accomplish this by using your older quality pieces. Just update them with new information or change the format. While there are many effective ways to repurpose your business content in 2021, it’s essential to always provide something new. Because, with such content refreshing, the goal is to retain and even boost its SEO potential.
Repurpose your business content the right way
Content repurposing doesn’t always mean just creating a video about the topics from your website. It also means adjusting the given content to make it more appealing to different audiences. To all those potential viewers you have been missing the first time you released the content. In other words, you can benefit from the same effort more than just once. You can use your content to create YouTube videos, promote certain aspects on social media, and more. Basically, the goal should be to transform it to any format your potential audience might prefer.
To help you repurpose your business content in 2021 successfully, here are some of the most effective strategies you should consider:
- Update your content and republish it in other places
- Transform your content into audio-video material
- Promote your content through webinars
- Create online courses
- Condense your content into infographics
- Repurpose your business content on social media
- Create an eBook
- Update your content and republish it in other places
One of the basic ways to repurpose your content is, for example, to update blog posts with new information. A lot of things change over time, especially statistical information. If you are presenting conclusions and sharing opinions based on redundant data, it might not be relevant anymore. To make it relevant again, make sure to check for outdated information and update it.
You can try to pick out and republish some of your content on other websites in the process. Guest posting is probably one of the most popular options here. It’s an effective method to reach a new audience, improve your link profile, and increase credibility. Just make sure to follow the advice from experts such as wpfullcare.com and update your landing pages accordingly. You will need to be presentable when visitors arrive after clicking on some of your backlinks on other websites.
- Transform your content into audio-video material
Apart from taking your written content and refreshing it, you can change its format as well. Consider modernizing your articles and releasing them as presentational videos. Or promote them as complete audio or interview-style video podcast. Perfect examples are all types of business guides, presentations, and different videos on YouTube. In essence, one big video, or series of podcast episodes, will have a large audience mostly because people prefer digesting visual and audio material rather than reading. Statistically, the percentage of people who favor podcasts and graphic materials is constantly on the rise.
- Promote your content through webinars
Another way to repurpose and promote your content is by hosting webinars. You can host meetings, lectures, training events, and different types of live presentations. These types of seminars are incredibly convenient because they don’t require physical presence. People from all around the world can participate and watch you present your content online. It can be a full online seminar on a given subject in connection to the content from your website. But it’s also an excellent opportunity to promote your other content through excerpts you can link below.
- Create online courses
The other, less interactive way to repurpose your content is to create online courses. If you know how to make your articles more credible by adding an author info box in WordPress, you probably have plenty of quality content on your website. If a large portion of your content focuses on giving instructions about the same subject, you can go a step further. You can repurpose your content by creating online courses and educate people on a given topic. Also, providing your audience with information that could help them attain a certificate will keep them motivated and engaged.
- Condense your content into infographics
Popular among many marketers, infographics are an effective way to repurpose your business content. They are a simple yet straightforward way to present any type of information. From statistics to step-by-step tutorials, everything can be cleverly presented this way. On top of it, they are much more engaging and interesting than complex and often confusing PowerPoint presentations. You can transform older content into more creative graphical and other eye-catchy material to attract a bigger audience.
- Repurpose your business content on social media
With billions of users, social media provides many opportunities to expand your audience. With this in mind, it’s no wonder why many companies use it in their marketing campaigns. Facebook and Instagram are excellent platforms for content sharing. You can choose to share complete repurposed articles on social media, or you can use it for advertising updated content from your websites.
- Create an eBook
Finally, if you want to further expand your content, consider creating an eBook. Sometimes, simple blog posts are not enough to dissect particular subjects. They often require more space to be explained thoroughly. Instead of giving brief information, use your knowledge and gather everything in one place. Create an eBook and promote it online. For free or for a fee, it will depend on what your business needs to accomplish. In addition, if there is not enough content for a book, you can always create a smaller case study edition.
As you can see, you can repurpose content in many different ways. Before you dive into the process, consider your goals:
- Create a good plan, inspect competitors, and explore all possible options.
- Analyze your existing content and see what requires updating.
- Decide what formats you will use and how you will promote them.
If done right, after you repurpose your business content in 2021 you will undoubtedly increase your audience and its diversity and engagement.
Guest post written by Victoria Drake
Victoria Drake is an entrepreneur, researcher, and writer. She is passionate about sharing opinions and advice on different business topics, including content promotion.
About the author
Moving Back to the Office – Useful Tips
Are you moving back to the office after a long holiday? Or are you getting ready to move your office inventory to a new location? You might think that diving into all your tasks and projects head first is the best way to get back into the swing of things. However, this can make it harder to focus. If you're looking for a more efficient way to get back up to speed at work after being away from your desk for a while, take a look at some of our tips on how best to go about it. Create a plan Moving back to the office will require some planning. Here’s how you can organize this process in a few simple steps. Plan ahead Make sure you’ve chosen a date and that your office space is available to start work. If you work […]
Guide to Growing a Self-Sufficient Garden
Looking for some advice on growing a self-sufficient garden but are unsure where to start? Look no more – just keep on reading.
How to Connect Your Indoor and Outdoor Living Spaces
We are all very well aware that we live in the age of hyper-productivity. Everyday life is reaching insanely high levels of stress, which has become associated with success. Many individuals believe that you can't become successful if your stress levels are not going through the roof. Luckily, more and more people are becoming aware of how important it is to reduce stress and care for your mental health. Of course, that does not mean you have to be lazy. On the contrary, the key to being even more productive is to create a healthy life balance. The best way to do so is to connect your indoor and outdoor living spaces. So, in this article, we will give you the best tips and tricks you can apply to create healthy and inspiring surroundings. Bring the outside inside by lightening […]
5 Ways to Welcome Spring into Your Home
The sunny days are back in town, making this the perfect moment to freshen up your living space. Here are the best tips on how to welcome spring into your home!
7 Ways To Make Your Bathroom Look More Expensive
Explore seven simple and inexpensive ways to make your bathroom look more expensive. Quick and easy tips on how to redecorate your bathroom.
The Dos and Don’ts of Selling a Furnished Home
The majority of buyers are looking for their dream homes. But, sometimes, what they primarily get drawn to isn't just the house itself. Instead, they might fall in love with the perfect pieces of furniture that complement the space. Therefore, when selling a furnished home, you'll need to put a lot of attention into the way everything's represented. The primary reason for this is that your tastes in how a home should look don't necessarily have to match the preferences of your potential buyers. So, in your endeavor to sell a home with furniture, you'll need to pay special attention to decluttering your home, staging it, and finally, negotiating the sale of your pieces during closing. Selling a furnished home: the "how-to" Some buyers might never want to buy a furnished house, while others might specifically seek homes with furniture. […]
Related
Things any business should know about the importance of team building
There are many different factors to consider for those who wish to manage a successful business. Quite often it can be what works best as rarely are two organisations identical. Having a strong infrastructure is certainly necessary which will include the best management of the finances, whether done by an in-house team or if bookkeeping and accountancy are outsourced. Expert departments with skills in digital marketing can give a business a cutting edge over its competitors if carried out correctly and in a cost-effective manner. Being in an ideal location can create the right impression when trying to attract customers and instill confidence in clients that the business is serious about its image and intends to take advantage of it. Then of course, its recruitment is vital as employees are the ones who can make all the difference, especially if […]
Muse by Marchesa created by Georgina Chapman is available exclusively at Dillard's.
Dillard’s Introduces Muse by Marchesa
Dillard’s, Inc. (“Dillard’s”) (NYSE: DDS) is pleased to introduce Muse by Marchesa, a new line of social dresses, separates and footwear for all dress-wear occasions designed exclusively for Dillard’s by Georgina Chapman, Creative Director and co-founder of Marchesa. Georgina Chapman shares, “I am thrilled to introduce the Muse by Marchesa collection for Dillard’s. This line explores the space where couture meets ready-to-wear, with a distinctly feminine and modern romantic aesthetic. The designs are timeless, sophisticated, and meticulously crafted, featuring beautiful details and flattering patterns. Drawing inspiration from Marchesa’s rich heritage and iconic couture pieces, while also embracing a forward-looking approach, we’ve created a collection that captures attention and is meant to be treasured for generations. Dillard’s has been an ideal partner in bringing this vision to life, and we couldn’t be more proud of the result.” Dillard’s Vice President of […]
Why Choosing an Agency for Talent Acquisition Is a Game-Changer
Are you looking to hire actors, models, or other talent for your next project? Finding good talent yourself through open auditions can seem daunting and time-consuming, especially if you need to fill multiple roles. That’s why choosing an agency for talent acquisition is a game-changer: it’s the fastest, most effective way to find the right people for your project. A talent acquisition agency does far more than simply conduct auditions and sign talent. A good agency will also network, do outreach, and pre-assess potential candidates, evaluating their strengths, skills, and experience. This extensive background research allows them to find the perfect matches for open roles and recommend the top talent to audition with you. Let’s look at some benefits of partnering with a talent agency and how they can help you find the right people for your project. Partner With […]
Fine Tuning Your Business for Success: How Can You Do It Right?
Did you know that Australia has been experiencing more business failures today than in the last few decades? What experts call an “insolvency tsunami” has hit the country and more than 10,000 businesses have collapsed within this year alone. The sad news is, we can expect more businesses to go down—a record number—before this year ends. As a business owner, of course, you don’t want to be part of that statistic. The thought of having all your hard work and investment put to waste is surely unacceptable, and you would probably do everything to safeguard your business from failure. Succeeding in a time of failure is possible, that’s for sure. The key to doing that is by fine tuning your business to put it towards a path to success rather than failure. Here’s how to do it right: Know what […]
A Digital Nomad’s Guide to Bangkok
By the early 2000s, the idea of building a career at one company and staying put in one location was no longer the dream for many young people. Instead, they wanted a better work-life balance, to be liberated from the tedium of the office, and to get out and see the world. This shift coincided with the widespread adoption of the internet, and so digital nomadism emerged as a possibility. As more people adopted the digital nomad lifestyle, they started to cluster around certain destinations which are particularly accommodating and advantageous to them. The bustling Thai capital of Bangkok, a long-time favourite destination of backpackers and budget travellers, sits at the top of that list. This guide will explore why that is. Of course, the advantage of being a digital nomad is that you can choose where and how you […]
The Eight Style Tips That Will Make Your Wardrobe Feel Fresh
You open your closet filled with clothes, but you don’t know what to wear. You spend the morning trying different clothes, yet you still can’t find something that makes you feel good. If you can relate to this, then you must be experiencing a style rut, and that could affect your confidence in the long run. But before that happens, follow these style tips to turn things around and make your wardrobe feel fresh again: Clean out your wardrobe. Sometimes, you just need to take everything out and look at your clothes again to realise that you actually have a lot of good pieces to wear. So before you start shopping for new clothes, make sure that you do a wardrobe cleanout first. Remove all the clothes that you haven’t worn in at least six months and re-organise your clothes […]
