The beauty industry is highly lucrative and continually growing stronger. In 2021, the beauty business accrued $511B, and analysts predict that it will exceed $716B by 2025. In digital commerce, the growth and reach to consumers now stretches across the globe, showing promising results for those willing to put in the work. If you want to be part of this growing wave, here is what to know before starting your own cosmetic line.
How To Package and Ship Cosmetics
Due to the nature of cosmetic products, it’s essential that you know how to properly ship cosmetics. If your product is sensitive to climate or made from glass, you may need to consider specific shipping methods to keep the materials in optimal condition for your customers. You must research and determine the best practices for transporting your products.
Finding a Good Supplier
Another thing to know before starting your cosmetic line is that finding a quality and trustworthy supplier is an essential first step. You will likely spend most of your initial time researching suppliers. Many manufacturers carry various products, all with different levels of quality. You can investigate wholesale cosmetics or travel to factories for customized formulas and packages. Resources like Alibaba are helpful when looking for cosmetic line suppliers.
Marketing Strategy
Marketing your product is an integral part of your success. It’s essential to plan campaigns, PR rollouts, and strategies for your marketing funnel. Having a registered domain and website, for example, is one of the first steps to bridging the gap between you and your customer. Set up a landing page where customers can subscribe to your mailing list in exchange for early access or a discount code. This will give you an audience that eagerly anticipates your products and a contact list of emails for direct marketing.
Another important step is identifying your ideal audience. Where do they shop? What do they wear? Where do they like to eat? What are their hobbies? Clearly outlining who your customer is will help you better market to your target audience.
Trademark and Business Structure
Be prepared to complete a ton of legal paperwork and filing on the backend of your business. Registering for a trademark will help you avoid many legal mishaps in the long run. Establishing your business as an LLC or Corporation is a smart move that will help you gain credibility and set up a financial structure. Research the best business structure for your business and long-term goals.
© 2022, Felicia Priedel. All rights reserved.
