Finding a job is getting harder and harder. Finding a job that caters to your specific field, that pays what you need, and allows you to make a career out of what you do, often seems near impossible.
Reading through the descriptions on job adverts can really bring a person down. Here is a company that has the chance to make something of the workforce, but everything they’ve written in the responsibilities tab puts you off. There’s a lot of jargon, and you don’t rate their rate of pay either, but you’re not left with many alternatives… So you apply, and whether you receive a reply or not seems to be up to random chance!
It’s a common experience amongst the current applicant pool the job market is contending with. And as the company who’s trying to bring in new hires, there’s probably some things you need to change about your process.
But first, you need to know why you’re not finding the right fit for the position! You need to know what the people you’re advertising to are looking for.
There’s a lot of applicants ready for hire out there. Newly trained and qualified in all kinds of sectors, ready to get snapped up by a job that’s worthy of their talents. Could you be that business? Well, let’s think about it, with the points below.
It’s the crux of the problem, at heart. People want to be paid a rate they know they’re worthy of; a rate that allows them to pay the bills and buy groceries week after week without breaking the bank. And when a company has a good wage to offer, with an otherwise already satisfied payroll, they can expect a good response from the people in the applicant pool!
A job that pays properly is one that can freely expect their employees to go the extra mile. It’s much easier to ask someone to work overtime when they know they’ll be paid fairly for it – because they already have been! It creates a very positive working atmosphere, with little jealousy or strife between people in the office; there’s no doubt about a colleague being paid more than the person sitting next to them.
Of course, as a startup, you might not have the ability to provide an extensive payroll. But offering a good benefits package can help resolve payment issues like these. You might not be able to offer as much in wages as you’d like to, but a company health insurance program and employee discounts in local shops or supermarkets bridges that gap.
A Chance for Change
People looking for jobs in the modern day and age need to know they have career freedom. If they sign up to work at a company like yours, they want some kind of assurance over where they’re headed, and the opportunities for growth. For example, can you train them from time to time in registered programs? Do you offer promotions to all positions?
And it’s something a lot of ambitious individuals are taking into their own hands. They know what they want from the working world, and they’re willing to work to stand on their own two feet. We have more entrepreneurs now than ever before, due to the innate innovation the role provides!
Take the health sector. It has a lot of problems within the structure, and within the cost of its operations, and people stepping foot out of college for the first time are taking notice of that. As a student themselves, they probably ran into a few healthcare problems of their own, and had to fork out for them. That counts as some very valuable experience!
So they work their way up to become health entrepreneurs, innovating new treatments and offering better training for those already working in surgeries and hospitals. People are always going to need medical care, after all, and it’s an open market. If you think you can change it, why not go ahead in trying to do so?
And that’s a kind of drive and determination you could use within your own business. You want it to expand and grow from its current state, and you’re going to need the right talent to help out with that. Broadcast the change you want to create, and make sure it’s a core element of your recruitment campaign.
A Flexible Schedule
Being flexible doesn’t have to mean only working three days a week. A flexible schedule is something that takes into account a person’s living situation. It takes into account the restraints our personal responsibility can put on our careers, and works with them, rather than against them. And it definitely doesn’t blame an employee for not being able to make it into work 24/7!
Which is why more and more people are looking for employers who listen to them. Who create a schedule with their needs as an inherent factor. It’s why working remotely is becoming so popular; if someone isn’t in the office, it doesn’t mean they’re not capable of completing a day’s work. Not to mention the burden that can lift off of the company themselves!
Less heating and electricity bills to cope with, and less of a chance of accident lawsuits. If someone isn’t in the office, there’s no chance you’re liable for something they’re tripped over. And a company that understands this – that understands the benefits of flexibility for all parties – is going to have all of the top applicants running their way.
Applicants Know What They Want
If you’re planning to turn your small business into something larger, it’s crucial for you to understand this, before you start any kind of recruitment campaign. It’ll help you answer the very question, ‘So, what does the applicant pool want from the job market?’ It also helps you to answer the follow ups of, ‘What job adverts do they want to see?’ and, ‘What kind of benefits entice them towards applying their skills to your company?’