It takes a lot of hard work and determination to start up and run a small business, especially if you have a small staff. While you rely on customer interactions to secure purchases, you’ll need to branch out more if you want to grow. Here are the top marketing trends for small businesses.
Social Media Engagement
In recent years, social media has become a place where small businesses can rise to fame. The notion of digital virality makes it much easier for smaller operations to become household names. Thus, social media marketing is one of the top advertising trends for small businesses to use. Whether you use paid ads or grow an organic presence, thousands of people will take notice. TikTok has grown in popularity and use within social media, making it the new place to be online. Work to create consistent and attractive online content that reaches your target demographics.
Local and Personal Advertising
Small businesses already appeal to localized clientele far more than big corporations. However, now is the time to capitalize on it. Make a conscious effort to note your connection to the community and show your dedication to local initiatives. If you want an abiding presence in community life, get personal with your advertising and highlight your commitment to the locals. People also love businesses in rustic downtowns. Whether you are in an urban center or on a suburban main street, take advantage of your curb appeal. You can even use an A-frame sign to attract more passersby to your storefront.
Socially and Environmentally Conscious Marketing
Consumers in today’s age want to know that the businesses they support are socially and environmentally conscious. Whether you take an active stand against racism in your community, support local shelters for abused and trafficked women, or make your operation and products greener, there are plenty of meaningful ways to make a difference in the hearts of your customers and the world at large.
Follow the top marketing trends for small businesses, and see how you can implement them. The next time you organize a marketing strategy for your local coffee shop or a small boutique, bring these ideas to the table.