The Greatest City Celebrates The Greatest Showman

This morning, Zac Efron appeared live on TODAY to announce the start of The Greatest Week  – a series of fun, fan-centric activities in New York to celebrate the release of The Greatest Showman

A New York City-based musical extravaganza about the origins of show business and the power of imagination, THE The Greatest Showman hits theaters on December 20, 2017. The Greatest Week is a part of a partnership with 20th Century Fox and NYC & Company, New York City’s official destination marketing organization, on a holiday campaign titled The Greatest New York City.

“‘The Greatest New York City’ campaign showcases extraordinary experiences during the holiday season, when the City puts on its greatest show,” said Fred Dixon, president and CEO of NYC & Company.  “Only New York City could host ‘The Greatest Week,’ and we invite fans to celebrate the film release across the City this week with specialty experiences involving our world-class arts, culture and attractions.”

Zac Efron and the TODAY hosts revealed this morning that the TODAY Plaza has been officially renamed “Showman Alley” in honor of The Greatest Week and viewers were directed to to learn full details of the week ahead.

Two lucky TODAY fans were also surprised with tickets to the film’s premiere tonight. The Greatest Showman red carpet event promises to be a truly unique experience: the first ever floating premiere takes place onboard the Cunard Queen Mary 2 cruise ship, which will be docked at the Brooklyn Cruise Terminal in front of an expansive view of the New York skyline. Fans worldwide can have a ring side seat for the premiere by watching the red carpet stream live starting at 5:30 pm ET / 2:30 pm PT on Yahoo! and Cunard’s Facebook pages, and The stream will also run simultaneously on the pages of Yahoo! Entertainment, Huffington Post, and Moviefone.

The fun continues tomorrow, December 9 at the Empire State Building with a lighting ceremony.  At 8:30 pm, the Empire State Building will debut “THE GREATEST MUSIC TO LIGHT SHOW” – the Building’s first ever LIVE music and light show, featuring Showman cast member Keala Settle performing music from the film LIVE, coordinated to the Empire State Building’s tower lights.  Fans worldwide can enjoy the show live on the Empire State Building’s Facebook page ( starting at approximately 8:25 pm.

Sunday’s highlight is “THE GREATEST SINGING AND SHOPPING EXPERIENCE,” and there will be pop up performances of a song from The Greatest Showman and holiday favorites performed by Broadway artists – who will also be inviting shoppers to join in for some impromptu sing-alongs right in the middle of the UrbanSpace Holiday Market at 3:00 pm in Union Square. There will also be a custom painted piano, courtesy of Sing for Hope.

On Monday, December 11 “THE GREATEST PIANO BAR TAKEOVER” takes place at Club Cumming – actor Alan Cumming’s East Village piano bar – where Keala Settle will celebrate the holidays with a program of Holiday standards. Broadway fans will be given the chance to win tickets to this intimate event by going to

Tuesday December 12th is “THE GREATEST KIDS” day. The Harlem School of Arts will perform a song from THE GREATEST SHOWMAN soundtrack and a Christmas favorite at a pop up concert at NASDAQ headquarters in Times Square. Fans can watch and hear the kids sing starting at 12:10 pm ET on NASDAQ’S Facebook Live feed at

On Wednesday December 13, fans can feel “THE GREATEST INSPIRATION.”  Music lovers can come to the heart of the world for a heartfelt pop up concert in Times Square’s Duffy Square with the amazing Broadway Inspirational Voices choir. The choir will perform holiday classics and “Come Alive” from THE GREATEST SHOWMAN soundtrack at 3:00 pm.

The Greatest Week closes out on Thursday December 14 with a surprise, greatest performance for everyone to enjoy…stay tuned for more details!

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About Twentieth Century Fox Film

One of the world’s largest producers and distributors of motion pictures, Twentieth Century Fox Film produces, acquires and distributes motion pictures throughout the world.  These motion pictures are produced or acquired by the following units of Twentieth Century Fox Film: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions, Twentieth Century Fox Animation and Fox Family.

About NYC & Company

NYC & Company is the official destination marketing organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For the official source on all there is to see and do in New York City, go to

About Cunard

Defining true excellence at sea with over 177 years of legendary voyages, Cunard is the operator of luxury ocean liners Queen Mary 2®, Queen Victoria® and Queen Elizabeth®. Renowned for impeccable White Star Service, gourmet dining and world-class entertainment, all three Queens offer luxury on a grand scale in Britannia, Britannia Club, Princess Grill and Queens Grill accommodation. Cunard is the only line to offer regularly scheduled Transatlantic service and continues the legacy of world cruising which it began in 1922.

Awarded ‘#1 Mega-Ship Ocean Cruise Line’ by Travel + Leisure’s 2016 World’s Best Awards and ‘Best World Cruise Itineraries’ and ‘Best Trans-Atlantic Itineraries’ by Porthole Cruise Magazine’s 2016 Readers Choice Awards, Cunard is a proud member of World’s Leading Cruise Lines, a part of Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), the largest cruise vacation company in the world. Together Cunard, Carnival Cruise Line, Fathom, Holland America Line, Princess Cruises, Seabourn, AIDA Cruises, Costa Cruises, P&O Cruises (Australia) and P&O Cruises (UK) operate 102 ships visiting over 700 ports around the world and totaling 226,000 lower berths.

About the Empire State Building

Soaring 1,454 feet above Midtown Manhattan (from base to antenna), the Empire State Building, owned by Empire State Realty Trust, Inc., is the “World’s Most Famous Building.” With new investments in energy efficiency, infrastructure, public areas and amenities, the Empire State Building has attracted first-rate tenants in a diverse array of industries from around the world. The skyscraper’s robust broadcasting technology supports major television and FM radio stations in the New York metropolitan market. The Empire State Building was named America’s favorite building in a poll conducted by the American Institute of Architects, and the Empire State Building Observatory is one of the world’s most beloved attractions as the region’s #1 tourist destination. For more information on the Empire State Building, please visit, @EmpireStateBldg, or

About Urbanspace

Urbanspace has been curating and managing markets for over 30 years in the well-trafficked public spaces of London and New York City. Each market is imaginatively adapted to fit the unique characteristics of its neighborhood and local character. Notable Urbanspace environments include culinary favorites Mad. Sq. Eats, Broadway Bites, and Urbanspace Garment District, the holiday icons Union Square Holiday Market, Columbus Circle Holiday Market and the Holiday Shops at Bryant Park, and the company’s flagship food hall, Urbanspace Vanderbilt, located in the landmarked Helmsley Building at 230 Park Avenue in Midtown Manhattan. Urbanspace will debut a second permanent food hall at 570 Lexington in 2018.

About Sing for Hope

Since 2006, Sing for Hope’s arts outreach programs have brought hope and inspiration to thousands of individuals in under-resourced schools, public hospitals, hospices, veterans’ centers, after-school programs, neighborhood centers, nursing homes, and disability networks. The Sing for Hope Pianos, our flagship “art for all” program, places artist-designed pianos throughout the parks and public spaces of NYC’s 5 boroughs each summer for anyone and everyone to play. Through a special partnership with the NYC Department of Education, The Sing for Hope Pianos are then permanently placed in 50 city public schools, where they impact an estimated 16,000 kids annually. To date, Sing for Hope has teamed with over 250 nonprofit organizations, involved over 3,500 artists in creative service, and placed over 400 Sing for Hope Pianos throughout New York City  – a symbol and celebration of art for all. Learn more at

About Show-Score

For people who enjoy live theater, simplifies the theater landscape to help you discovershows you’ll love, from people you trust, at the right price for you. Inspired by how Rotten Tomatoescovers movies, uses simple numeric rankings and useful categories to organize apowerful mix of theater reviews from our vibrant user community, all of the professional reviews for agiven show, and direct links to ticket deals.

About Nasdaq

Nasdaq (Nasdaq: NDAQ) is a leading global provider of trading, clearing, exchange technology, listing, information and public company services. Through its diverse portfolio of solutions, Nasdaq enables customers to plan, optimize and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today’s global capital markets. As the creator of the world’s first electronic stock market, its technology powers more than 90 marketplaces in 50 countries, and 1 in 10 of the world’s securities transactions. Nasdaq is home to approximately 3,900 total listings with a market value of approximately $12 trillion. To learn more, visit:

About Broadway Inspirational Voices

Broadway Inspirational Voices (BIV)was founded by Tony™-nominated Michael McElroy in 1994 as the Broadway Gospel Choir. In 1999 BIV reincarnated to its current name. In 2010 BIV became a 501(c)3 nonprofit organization whose mission is to provide HOPE to INSPIRE and TRANSFORM youth in need through music and The Arts. In addition to numerous solo concerts, the Grammy™-nominated choir (for “Great Joy: A Gospel Christmas” on Sh-K-Boom Records) has performed with award-winning artists including Elton John, STING, Jason Mraz, Mariah Carey, the Yeah Yeah Yeahs, Vanessa Williams, Heather Headley, and Billy Porter. Additionally, BIV has been featured on “This Week” with John Oliver, The Miss America Pageant, multiple Tony™ Awards Telecasts, “America’s Got Talent”, “Late Night” with David Letterman, NBC’s hit show “SMASH”, and “The Rosie O’Donnell Christmas Special”. They have also played venues like Carnegie Hall, Radio City Music Hall, the Crystal Cathedral, and Constitution Hall. Their second album, “Great Joy II: Around the World” was released in the fall of 2016, along with their new web series, “Broadway Our Way”, on YouTube. For more information – and for ways to DONATE – go to . You can also find them on Facebook, Instagram and Twitter at handle @BIVoices.

About Harlem School for the Arts

New York City’s premier community arts institution, the Harlem School of the Arts (HSA), stands unique as the sole provider of arts education in four disciplines: music, dance, theatre, and visual arts, all within our award-winning 37,000 square foot facility.  The School’s reputation for artistic rigor and excellence attracts constituents of diverse socio-economic and ethnic backgrounds from all five New York City boroughs, Westchester County, Connecticut and New Jersey. HSA’s alumni and faculty are counted among the most talented leaders in the arts.

For over 50-years, HSA has enriched the lives of tens of thousands of young people ages 2-18 through world-class training in the arts. HSA offers its students the freedom to find and develop the artist, student, and citizen within themselves in an environment that teaches discipline, stimulates creativity, builds self-confidence and adds a dimension of beauty to their lives, empowering them to become the creative thinkers and innovative leaders of tomorrow. To learn more about the Harlem School of the Arts please visit

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