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Rudimental release video for “I Will For Love” feat. Will Heard

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Platinum-selling London-based electronic group Rudimental have released the video for “I Will For Love” feat. Will Heard from their upcoming sophomore album We The Generation, which will be released on October 2 from Major Toms/Big Beat Records. 

Watch the video here:

The “I Will For Love” video follows one family’s incredible journey as they travel from Mexico to America to make a new life for themselves. The story is based on a real child called Antonio and was shot on location in Mexico City, directed by I Owe Youth (who also directed the video for “Rumour Mill“). Rudimental have become world-renowned for their incredibly inspiring and uplifting videos. Every video has a message and one that always ends in positivity. “I Will For Love” is the perfect example of that, different generations, and different races all around the world telling their story but all coming together for the same message.

Rudimental is also readying their thrilling live show for a string of North American tour dates this fall in support of their forthcoming sophomore album We The Generation – see full itinerary below. 



09/29 – New York, NY – Webster Hall

09/30 – Brooklyn, NY – Warsaw

10/03 – Chicago, IL – Concord Music Hall

10/06 – Los Angeles, CA – The Fonda Theatre

10/07 – Los Angeles, CA – The Belasco

10/08 – San Francisco, CA – Mezzanine

10/09 – San Francisco, CA – The Regency Ballroom


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