Matheu’s Fine Watches & Jewelry has announced the introduction of a new line of designer wedding jewelry to meet the changing trends in the Bridal Jewelry Market.
The family owned business – and one of the leading brands of fine watches & jewelry in the Denver metro area since 1951 – is to carry Rony Tennenbaum’s Jewelry Collection, joining the new generation of jewelry pioneers that are embracing the new zeitgeist.
The landscape of the bridal jewelry market has been experiencing an incredible shift in recent years. While traditional designs and classic solitaire diamond rings have flanked the showcases for generations, there is a movement toward new and contemporary. This shift is greatly attributed to the surge in same-sex marriages flooding the country.
With over 70% of the LGBT community living in states that allow marriage equality, the demand for modernized wedding jewelry designs is imminent. Trend setters in their own right and early adaptors to modernizing ideas and contemporary styles, same sex couples are a new audience who just gained access to the wedding industry and they are paving the way to modernizing it.
Rony Tennenbaum, whose powerhouse designs have been celebrated for more than 25years by the LGBT community, is one of the driving forces behind this new wave of “Contemporary” design work and at the forefront of this new bridal jewelry trend. Local stores such as Matheu’s are now actively seeking Tennenbaum’s expert understanding of the new fashions and bridal culture to break into the fast changing wedding market.
The Tennenbaum brand represents a growing movement in bridal jewelry fashion that pays attention to the individual storytelling. Tennenbaum’s contemporary Wedding Jewelry designs mirror the new tastes and desires of modern wedding customers privileging the sentimental over the traditional – more than being different it’s about showcasing your personality and individuality.
Tennenbaum’s collections are created to think “outside the box”, be fresh, and innovative. He has succeeded in surpassing beyond the LGBT market and has a following of opposite sex couples as well.
The New York based designer – has created collections of engagement and wedding rings that reflect the latest fashion trends, yet still incorporate everything that is timeless and classic about bridal. Voted one of the Innovators of 2015 by InStore Magazine, Rony Tennenbaum and his brand are rapidly expanding across the nation reaching a new generation of jewelry consumers.