Nina Lee has been working on and improving her music from a very young age. She would accompany her dad when he played guitar and improvised lyrics to his melodies. Her new song “Hate it Crave it” is the culmination of all her work and dedication to her craft. Despite her young age, Nina is an old soul who prefers a more vintage filter to cascade over her songs while still remaining contemporary. Nina explains that her intention when writing this song was to create a life line of relatability between herself and potential listenters. “I feel like the dichotomy of push and pull in any relationship is a universal feeling that everyone can identify with in some way or another.”
“Hate it Crave it” is an indie pop song with inspiration from R&B and a hint of soul. This song on relationships and personal growth is reminiscent of Adele and Amy Winehouse. She says “I think that it is a really relatable subject because people understand the fog in judgement that being in lust can have. Something you so desperately want to not want, but has just gotten under your skin. Everyone can insert their own story into this song in relation to what it means to them, and I wrote it from the perspective of what that feeling means to me.” Her song is relatable and undeniably Nina. She is able to give us a piece of herself in the song and show us her own personal experience on the subject.
The video for “Hate it Crave it” is just as personal and intimate. It’s a visualization of who Nina is; it’s authentically Nina. In collaboration with director/photographer Hans Neleman, Neleman focuses on the harmony of opposites as a fundamental part of his imagery, which was very attractive to Nina given the meaning of “Hate It Crave It.” The initial treatment for this video was to focus on capturing Nina’s essence on film. Artists including Andrea Mary Marshall inspired certain shots/ looks in the film, and the duo was also inspired by Sandro Botticelli’s “The Birth of Venus.” Hans recognized a strong resemblance that Nina shared with Simonetta Cattaneo Vespucci who is commonly known as the model in Botticelli’s “Birth of Venus.” “That was one of my favorite parts of the video. We were at Hans’ studio and he projected the painting onto a blank white wall, and I had a bucket of black paint that I used to create the outline of the painting. In that moment there was such a serene feeling that came over me, and I felt so lucky to be where I was.”
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