A truly inspo style is harder to come by than you may think. So many brand names creating similar looks, it’s hard to unearth fashion that really speaks to a visionary sartorial perspective. Most of us who are on the look for something amazing have to shop wisely, selecting carefully curated pieces from various designers.
While there is something to be said for this sort of fashion exploration, we don’t always have the time to commit to the intense excavation of inspired style. This is precisely why so many fashionistas from around the world have been blown away by AJE – a unique and breathtaking line of women’s fashion from Australia.
What’s to Love About AJE?
A Killer Combo
AJE style isn’t static. This line of designer Australian duds is as dynamic, fluid and raw as the women who inspire and wear it. Each piece is informed by both the urban and coastal influences of Australia — an island continent with some of the most diverse, wild and remarkable cultural and natural beauty on the planet.
You’ll see this duality in their design: the equally fierce and flirty femininity, the uncompromisingly precise but also wild cuts, the combination of quality hand-woven textiles with edgy textures and prints. It’s easy to see what’s made them one of the best Australian designers on the planet.
A Decade of Awesome
Let’s face it: a lot of designers come and go. It’s a competitive world of style out there, and just because you have talent doesn’t mean your designs have staying power. AJE has been around since 2008 — that’s a decade of style success — and this speaks to an endurance so many other brands lack.
The key to their success is not only in their melding of urban chic and coastal cool, but it’s also founded in a strong sense of business and an understanding of the ever-changing fashion industry. AJE designers Edwina Robinson and Adrian Norris don’t follow trends: they look to the natural world and social sensibilities to create them.
Despite the elitist claim to high-end fashion, great style is really for everyone. AJE gets this, which is why they’ve made sure their line is available in stand-alone boutiques in New South Wales, Queensland, Victoria, South Australia, and Western Australia.
It’s also available online for the global market and in department stores around Australia. In other words, it’s easy to get your hands on this remarkable style. and Yes, part of style accessibility is also cost. Even though AJE is not going to be as cheap as bargain basement clothing, it is priced affordably in the comparative market of designer clothing. And since their designs are stylistically relevant and timeless, each piece is an investment in the present and future of your wardrobe.
You’ll get a lot of wear (and love) out of your AJE wear for years to come. So the initial investment actually translates into mere pennies in terms of cost per wear.
So, if you’ve been looking for something incredible to happen to your wardrobe, look no further. Shop AJE designs, and get ready to be delighted and inspired.