“The title ‘If I Die And Nothing Happens’ is tongue in cheek and the song is about letting loose and enjoying life while it lasts. It imagines life during a volcanic winter, when volcanic ash obscures the sun, leaving life in darkness. It’s imagining the world without light. It’s a prayer for light, a prayer for salvation”
With it’s heavy dub bass and raw distorted vocals, the sound of ‘If I Die And Nothing Happens’ belies Hero’s playful lyricism. The dark spectral soundscape she builds evokes a deep volcanic winter as her ambient instrumentation facilitates the telling of a fundamentally human story. Hero’s lyrical quest for light also serves as an affirmation of life, and a recognition of the beauty around us. Moreover, it showcases Hero’s unique dynamism as a songwriter. There are light moments within the dark, as in her canny layered vocals and the sublime motorik outro. The glacial production style shines with the same vitality that Hero has carried through all her work. Ultimately, ’If I Die And Nothing Happens’ is a heady reminder of the heights of alternative music and its limitless potential to tell new stories and explore new ideas. Hero’s influences are vast, but she distils them into a sound that feels both effortless and rare.
“Hero is brilliant…” Dave Rowntree, Blur
“Truly captivating” 405
“I love her attitude…She’s got it in spades” Tom Furse, The Horrors
“Over-riding ambition billows out of her music” Clash Music
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“Hero Fisher is bound for great things” The Guardian
“Moody, brooding stuff” NME
About Hero Fisher
British-born, French-raised and London-based, Hero Fisher (yes, that’s her real name) is returning to release her sophomore LP Glue Moon. Hero’s career has so far seen her collaborate with Alison Mosshart and Boy George in the Mark Ronson-scored ballet Carbon Life, open for The Rolling Stones and Neil Young at Hyde Park, and get shortlisted for the 2014 Glastonbury Emerging Talent Prize. In 2015 she released her debut album, the critically-appraised Delivery which won her fans in The Horrors and Blur. By turns a blistering rock and roller in the vein of Patti Smith and PJ Harvey, and an experimental folk storyteller à la Jeff Buckley, Hero Fisher resists easy generic categorisation with her protean and cinematic musical storytelling. Able to expertly strike a variety of different narrative poses, she is at once the spurned lover and the fired-up rabble rouser, predator and prey. With Glue Moon previous singles ‘Sylvie’, ‘Push The Boat Out’, ‘I Let Love’ and ‘Lonely’ Hero’s lyrical imagination proved unique and bountiful. ‘If I Die And Nothing Happens’ takes her sound into unchartered territory. It’s a testament to her resplendent artistry, and a display of her limitless potential to find new sonic avenues.
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