The experimental electro-pop duo, BoyCoupon have released their next single and it doesn’t disappoint. With a delicate intro, catchy backbeat, and infectious melody, “Quarter Life Crisis” reflects a multitude of genres that blend together flawlessly. Vocalist, Will Morse pulls listeners in with his mournful lyrics that rest beautifully overtop of airy synths accompanied by an energetic guitar and busy drums. From these subtle verses each chorus bursts into life with screaming mountains of guitar, addictive and chewy synth leads, and Morse’s trademark wistful falsetto. As the rich sound climaxes, building feeling and tension, it goes silent. Right when you think it’s over, they bring you back in with an inspirational outro of vulnerable Morse revealing his fears and aspirations as a new age artist trying to make it. Set perfectly on top of featuring guest keyboardist, KJ Walker, who destroys a funky synth solo, the song fades out leaving you wanting more.
The Louisiana-based music duo tend to stray from the traditional borders of genre and create their own unique blend of fresh, desirable music. No strangers to the experimental side of music, the long-time friends Herbie Brewton and Will Morse, come together once again to give us this well-produced, genre-colliding hit. The beginning of “Quarter-life Crisis” captivates listeners with the lyrics, “I just wanna know what it feels like” in order to set the tone for the rest of the sonic journey. The final minute of the song, I urge you to close your eyes and allow the music to engulf you and your negative thoughts only to spit them back out, creating something beautiful.
Their last song “Liftoff” seems to have lifted off their career after quickly receiving thousands of plays on Spotify. With the release of another new age mid-tempo hit, it seems that the duo are headed in the right direction. In the past, BoyCoupon’s music has been described as bedroom-pop, fitting somewhere in between the synth and experimental genre, however, the duo continue to push the boundaries of the genre and inspire listeners to open their ears to a new age of music with “Quarter Life Crisis.”