Having supported the likes of Grimes & K.Flay in Australia, Sydney-based singer-songwriter and producer Lupa J has spent the last six months carefully unveiling pieces of her upcoming debut album, Swallow Me Whole.
Her latest offering from the forthcoming album comes in the form of its third single ‘The Crash’ and has already received features in Spotify’s New Music Friday (Australia), New Pop Sounds, Pop Edge and Indie Arrivals.
Listen to The Crash on Spotify
The core emotions behind Lupa J‘s debut are on full display with this release as she sonically evokes a sense of urgency and destructiveness, harnessing elements of both the upbeat pop and dark experimental electronica that coalesce to make up her album. ‘The Crash’ will be supported by her most outstanding video yet next Friday, 29th March.
Speaking on the release, Lupa J recites “I wrote The Crash just over a year ago now, at a time when the album’s themes were really starting to crystallise for me. Much of Swallow Me Whole is about a previously untapped queer desire demanding to be felt; presenting itself as an escapist fantasy from a failing long term straight relationship. This track is about how that left me at a standstill – longing for something really significant or destructive to happen, so that my situation would be forced to change because I couldn’t do it myself.”
Delicate and vulnerable yet driven with intention in her delivery, ‘The Crash’ offers listeners a glance into the internal conflict experienced by the artist as she attempts to break out of her former circumstances and explores her innate desires.
A graduate of Unearthed High, Lupa J has proven herself as a gifted songwriter and producer. With three EPs and a plethora of impressive tours under her belt, which include Grimes, K-Flay, Sarah Blasko, Alice Glass (Crystal Castles) and Tegan and Sara, it’s no wonder she has found huge international support with the likes of Stereogum, I-D Magazine and Earmilk.
Creative Direction: Zen Lim
Photographer: Jac Meddings
Stylist: Tuan Pham (Doggy&Banana)