Are you looking to expand your brand reach online? TikTok provides a massive opportunity to grow your popularity and enhance your marketing presence.
In this post, you can get 8 amazing ideas about TikTok marketing that will help you to increase your brand reach!
Let’s get detailed.
1. Go Popular On TikTok
TikTok is entirely different from other social networks with different features, unique trends, and video formats. It is more and more popular among teenagers and Gen Z users. So, you can easily promote your brand to a larger demographic on TikTok without spending lots of money and time.
But, you should spend some time and know all about this platform such as,
- What type of content goes coral on TikTok.
- What is the best time to post content on TikTok?
- When your audience is active online on this app.
- What are the trending hashtags on TikTok and more?
2. Create interesting Videos
TikTok allows you to create up to 15 to 60 seconds long videos, which helps to show your information clear and informative. But the short form videos are more popular on this platform because short form videos attract your audience within a few seconds.
So, you can create your videos short and interesting that will be visually attractive. The advantage of interesting videos on TikTok is it rapidly increases your engagement. Although, you can add a small description about your videos, which helps to show your videos more authentic and attractive.
3. Use Relevant Hashtags
Like many other social networks, hashtags are essential to reach your brand to a huge audience. It can help users to find your videos in a few clicks easily. If you use the TikTok discover page at the bottom of the screen, you can see a list of videos sorted by trending and relevant hashtags.
Here are some benefits if you use perfect hashtags:
- To receive quality & guaranteed TikTok views for your content.
- To expand the reach of your brand post.
- To identify your competitors.
- To enhance your marketing growth.
- To increase the visibility of your TikTok videos.
4. Post Content regularly
TikTok is one of the most active social networks in the world, and there are 500 million users use this platform every month. Therefore, consistency is essential to sustain your followers count and receive new followers to your profile page.
However, if you post more videos to your TikTok account, the higher follower engagement you will gain. It will also help people to track your TikTok account and decide to follow your account.
Posting 2 – 3 times per day is perfect to increase interaction and reach your TikTok account to a huge number of people.
5. Partner With Influencers On TikTok
TikTok influencer marketing is an excellent marketing strategy to enhance your brand presence. Influencers create and promote different content ideas that will help you generate brand awareness to many TikTok users and its followers.
Usually, TikTok influencers have a large number of followers and provide quality content to their customers. Most brands and business owners use this strategy to increase their products’ reputation and get interactions with new customers.
If you decide to collaborate with TikTok influencers, you should find the perfect match, and that has a decent following.
6. Utilize TikTok Ads Feature
TikTok has a powerful advertising system, which helps to present your brand to a huge audience. Here are few advertising types on TikTok:
- Infeed Native Video Ads – It is the traditional advertising format on TikTok. You can include website links and order now buttons on the ad. It is a skippable ad, and you can do this ad in multiple ways.
- Brand Takeover Ads – It is the purest advertising format on TikTok, and you can use images, gifs, and multiple video clips. You can include a landing page and hashtags challenges with these ads.
- Hashtag Challenge Ads – Challenge ad is a banner type of ad that takes the user to a instructions and rules page. You can use the advertising feature to target specific customers easily.
7. Use TikTok Effects and Filters In Your Videos
TikTok is one of the largest social networks connected with millions of active users per month. There are tons of videos live and die on TikTok every day, but you need to upload something new and different.
TikTok offers a wide range of filters and effects, which helps to show your videos more authentic and attractive. You can find these filters and effects under the effects tab, and it is categorized into different names. They are trending, interactive, new, funny, beauty, animal, world, and editing categories.
TikTok also includes a green screen effect, which helps to use some images as your video background.
8. Create Hashtag Challenges
Hashtags challenges are an excellent way for brands to increase engagement and brand awareness. A good hashtag challenge encourages users to participate in your challenge and take your product to a high level.
So, you can make challenges that resonate with your audience and engage them to participate and make their own creation actively.
For example, the #bigmactiktok challenge encourages their audience to choose a big mac chant and then dance and record their videos with specific hashtags.
TikTok provides huge opportunities for brands to promote your product and services to a larger demographic. Whether you’re a brand or business, you can use these 8 ideas to your TikTok account, enhancing your social presence and driving traffic to your website!