Graphic design is rapidly turning into one of the most prospective industries in the world. Every new company that enters the business arena needs graphic solutions for its brand and website and it needs a fresh influx of content for marketing campaigns.
We should keep in mind, though, that aside from growing that this is a tech-based industry that is also rapidly changing so the general skills that worked only a couple of years ago may no longer be sufficient.
Let us take a look then at some of the most important graphic design chops you will need to join this gig in 2022.
Typography is a fundamental part of any graphic design skills list. Nothing can age some image as quickly as the dated lettering and this is, unfortunately, one of the graphic assets that ages the most quickly.
On the other hand, effective and timeless typography can give some materials a very timeless feel and do wonders for branding. So, put this at the top of your priorities. Effective graphic design is built on the ability to recycle and repurpose graphical assets and you can’t ever home to accomplish this task without mastering good typography practices and using them in real life.
As we mentioned in the introduction, graphic design is a very tech-based branch of the industry and you can never hope to achieve a high level of expertise without knowing by heart the software platforms like Adobe Photoshop, Illustrator, DesignCap and InDesign. Also, you need to keep in mind that you are producing the products for very specific software platforms, so knowing their strengths and weaknesses can only help you. Therefore, put HTML, Kotlin, Swift, and CSS on the list of the technologies you need to master as well.
The web is stacked with tons of royalty-free images you will most likely use during your career. Be that as it may, not even the best available images in the world will be able to translate your design ideas to final products like the images you have taken yourself.
And, if you invest enough time into practice and enroll in a couple of photography courses, you will be able to take some truly stunning shots. Put this very high on the list of your priorities since photography chops may also open another source of revenue for you.
These days, any decent DSLR and even some phones can shoot images in a RAW format and allow you to tweak countless settings before publishing. Keeping in mind we are living in a very visually oriented era where image-heavy platforms like Instagram and Snapchat are dominating the market. So, make sure you are ready to make these adjustments and make the subsequent intervention much easier. It is a way of getting a second chance to get the image the way you would have wanted to capture it. Fortunately, you will be able to get most of the job done with Lightroom and previously mentioned Photoshop.
User experience (UX)
If you are unfamiliar with the term, user experience describes the overall feeling one person has while interacting with some website or mobile application. Obviously, this is a very broad term that covers a lot of different facets, activities, and design practices.
If you want to provide the graphical solutions that will fit into this increasingly important philosophy, you need to be aware of the activities taking place around your product. That is why adding user experience architecture to your list can only be considered a good idea. Remember that investing in first class user experience design is important in creating a top digital product.
Last but not least, we would like to point out that augmented reality and virtual reality are becoming growingly relevant parts of the business world and our society in general. The chances are that you will, at some point be hired to produce graphical assets for both these technologies. Of course, the rules here are not even remotely similar to the traditional 2D environment, so you will need to completely rethink some of your strategies and practices. Like always, the solution lies in endless research and dedicated training.
We hope these few examples gave you a general idea about the direction in which you should push your skill set to be able to use the constant growth of the graphic design industry and jump on this speeding bandwagon. Keep in mind though that this list is not complete and that compiling one will never be truly possible. Technology is always developing and graphic design finds itself in a state of constant flux. The only way to deal with this situation is to embrace the mindset of constant learning and pay close attention to everything brewing on the tech horizon.