The global pandemic has led to a new evolution. Unemployment is on the charts, with businesses scrambling to survive this storm. Experts believe that complete recovery is impossible, at least for another year and possibly even longer.
As for my own thought procedure, this global crisis has helped me understand the capability of my online business. I have also learned how to identify the different ways that can help me move my business ahead now that things are getting back in place.
The new normal is where things like social distancing, additional restrictions, and new precautions must be considered. Business leaders like me have been hugely affected by these unavoidable changes. These changes have ultimately forced us to come up with effective and more agile solutions for our online business issues.
The two small decisions that helped me transform my online business within just one night are as follows:
Taking Digital Solutions to the Forefront
The past months have helped me understand that change does not come in steady and slow. This is evident from the businesses that have propelled abruptly into work remotely.
Decision-makers were found clamoring to make work-from-home arrangements to restrict disruptions and keep the operations going. And all this happened all of a sudden.
What I discovered is that using the right security policies and technologies can help me work remotely. Not only this, but I also found out that the work-from-home idea can actually be a viable long-term solution for online business owners.
Technology and its right usage have actually done a lot of heavy lifting for my business. It has helped me bring down business operation costs by limiting staff to abide by the social distancing rules.
Furthermore, I have also realized the potential of artificial intelligence in handling workload. Artificial intelligence is widely being used for conducting tasks and procedures that were done manually previously.
And yes, AI is fast, and it does not come with the risks of errors. Complete automation has been the catalyst in accelerating this digital transformation. Technologies like machine learning, NLP or natural language processing, and chatbots have enabled my business to retain knowledge without the availability of human workers.
With the right automation technology, my online business has been able to navigate through this present situation strongly and effectively. The idea that I used in making the best out of technology to transform my online business is starting small.
I did not make the mistake of jumping straight into doing something very big. I knew doing something big at a rapid pace can impede progress. So I focused on automating the small tasks of my online business first.
Ideally, I worked on the tasks that I knew would bring in the fastest returns on investment. This enabled me to gain confidence and experience while establishing the base of automation simultaneously.
I even put in the best efforts in learning from others. Instead of reinventing the wheel, I learned from the industry peers to accelerate the progress of my online business.
I went through different online analyst reports and resources to find the workflows and procedures that are already automated. I also looked for automation solutions powered by artificial intelligence.
One thing that has helped my online business emerge victoriously even in these critical times is my willingness to adapt quickly to the new normal and evolve accordingly. As for now, technology will be leading the charge of my online business.
Video Marketing Has Also Helped Me in Transforming My Online Business Overnight
I am very well aware that online videos are changing the way audiences engage with brands, advertisements, and content of all types. That’s the reason why I thought of taking advantage of video marketing.
If you go by video marketing statistics, you will find more and more audiences engaging with brands showcasing videos on their websites. That’s because videos are interesting, and they keep the interest of the viewers intact.
I resorted to the idea of filling my business web page with explainer and demo videos of my products and services. The idea instantly worked for me, and here I am, grabbing online business success in just one night.
Videos are critical to any content strategy because they are memorable, measurable, and snack-sized. Since everything is visual, I used videos to teach complicated concepts of my business to my target audience.
I also used videos to share stories of my customers and inspire marketing-specific actions from my potential clients. The good quality of my videos and my effective video marketing efforts have brought in more customers through subscriptions, trials, and demos.
Video marketing has also helped me track and measure viewer engagement for the videos on my site in the most meaningful manner. I tied my site videos directly to the deals I wanted them to influence, and this trick has worked wonders for my online business.
The effective use of video marketing has actually helped increase the revenue of my online business by 49% faster. Going by the statistics, I also found out that a whopping 85% of the customers believe that the product videos on my site helped them make the right buying decision.
This was because they got a better understanding of my products and services through the videos on my site.
I have also found out that video marketing has helped improve the ranking of my business site on the major SERPs or search engine result pages. It is one of the most effective ways of increasing the visitor’s dwelling time on my site.
The traffic on my site has also increased, and video embedding into the web pages has got my business more backlinks.
That’s it! I would recommend both these techniques for all those online businesses that are still scrambling to survive in this world that has changed considerably from the business perspective. Start creating an impact with proper video marketing and see for yourself how you can bring in more profits.
This guest post was written by Shafiul Azam
Shafiul Azam is a content developer and freelance author. He composed a lot of articles on his career. Last one year he has been working with Invideo as a content developer and a writer. He has expertise in composing an article on various types of online tutorial. He also wants to support such work to develop the skill.